Latest report of NASA claims that planet average surface temperature has risen about 1.62 F since the late 19th century because of increased human-made emissions into atmosphere. Due to recent COVID-19 pandemic, this planet is getting relief from pollution, as Wright stated that the sudden fall in pollution is observed in India, a country having world's 30 most polluted cities, similarly Gohd stated that satellite track emissions drop over china during this coronavirus outbreak. These facts showing, human is responsible to increase the pollution in this planet, therefore current study aims to test a model which can help in changing consumer behavior into consumer green behavior. A significant trend has been observed towards the recognition of the strategic importance of protecting the environment by enforcing laws. These kind of efforts are in favor of reducing consumption of plastic bags, and the need for practical and rapid measures to reduce the amount of plastic waste has increased, especially nylon bags, has increased. However, plastic bags are still the most common and used by many individuals, who prefer them to others to put their needs and belongings and their various purchases, or to save their food and drink because of its ease. Data were collected from shoppers at Cyberjaya (Malaysia) and Bangkok (Thailand). Findings indicate that knowledge and attitude have a significant and positive impact on consumer green behavior; the study also identified that the ban on plastic bags also has a significant and positive influence on consumer green behavior. This more considerable influence shows the need for such governmental interventions to moderate consumers' environmentally unfriendly behavior, and we cannot merely rely on consumers' acknowledgement of understanding the danger.

BACKGROUND: Innovation is founded as a strong contributor to the formulation of competitive strategy and enhance organizational performance. Different organizations dropped drastically from the competition by not innovating their products and services. PURPOSE: To analyze the relationship of an organizational learning culture, workforce diversity and knowledge management with innovation and organizational performance, this topic is also has become an important topic in the field of management. With a few exceptions, however, the literature has focused on different business and small and medium-size enterprise, but this study intends to bridge this gap by testing the framework in educational institutes. METHODS: A quantitative research method is used to test the conceptual framework. The data was collected from Malaysian, and Thailand private sector universities; a closed-ended questionnaire was administrated to collect the data. Data is analyzed through statistical software SMART-PLS RESULTS: Findings of the study reveal that the exogenous variables knowledge management, organization learning culture, and workforce diversity has a significant and positive relationship with endogenous variable innovation and further innovation has a significant and positive association with organization performance. CONCLUSION: This study reveals that workforce diversity, knowledge management and organizational learning culture play a vital role to bring the innovation which further enhances the organization performance. Due to current pandemic COVID-19, educational institutes required more innovative process of teaching and operation, a learning culture, knowledge management systems and diverse workforce can play a vital role in the educational institute innovation process.

Competitiveness is inevitable in a highly dynamic and rapidly changing technological situation. A proper linkage among business strategies is a key to developing a sustainable competitive advantage, enhance business performance, and to cope with global competition and rapidly changing environment. Drawing on the configuration theoretic approach, this study posits that firms can improve overall performance through accurate alignment of business strategies. Strategic fit is an emerging concept to make strategy effective. This study empirically tests a conceptual model within a sample of 320 respondents from the telecommunication industry of Malaysia. Data were analyzed with statistical software SMART‐PLS, which is recently used by numerous studies. This article concludes strategic fit significantly and positively moderate the relationship of business strategies and knowledge management strategies with business performance. Results show that business strategy (innovation and competitive advantage) and knowledge management strategy (codification and personalization) have a significant and positive impact on business performance. Although this research expands our understanding of the strategic fit importance in business performance, however, worthwhile prospects of future research remain, this study is limited to monomethod and only two exogenous variables are studied, future research can use mixed‐method and other factors that can influence business performance.

The purpose of this study was to determine the factors affecting the quality development and certification of local fishery products in Thailand. The study was cross-sectional and survey method was used to collect the data. We distributed 325 questionnaires to processors of fishery products working in Ranong province. PLS-SEM was used to test the proposed hypotheses. The findings of the study indicate that supply chain had a significant relationship with product quality and certification. The findings also indicate that government regulations moderate the relationship between supply chain and product quality and certification. The current study will discuss the Thai government’s policies and efforts to ensure the quality and safety of aquaculture products from “Pond to Plate” through an efficient management strategy.

Multinational companies face various challenges regarding knowledge transfer, relationship harmony and environmental challenges which can diverse the operational performance of companies with globalized disturbed customers. This research paper applies a model with aims to find the impact of foreign tacit knowledge (FTK) on the product innovation of multinational pharmaceutical firms in Thailand. The model of this research also consists of knowledge exchange, ICT competence, and relationship harmony as mediating variables to evaluate the relationship between FTK and product innovation levels of multinational pharmaceutical firms. For data analysis and calculation, some significant techniques were used such as KMO, SEM and descriptive statistics. Furthermore, the results and discussions illustrate that the foreign tacit knowledge has a positive influence on pharmaceutical product innovation which further enhances the performance of the firms. Similarly, ICT competence, and relationship harmony have a positive mediating role in the relationship between tacit knowledge and product innovation while knowledge exchange has a insignificant mediating role. The findings of this research study have many managerial as well as practical implications. From a managerial point of view, this study helps managers of multinational companies to identify the impact of FTK on overall and product performance.

The purpose of this research was to analyze the management approaches for the marketing channels of community goods and Health tourism in Ranong Province, Thailand. Quantitative method was conducted by interviewing 30 samples who own restaurants, gift shops, and health tourism enterprises. The technique used in this study was an in-depth interview with local business company owners and the collected data were written in the form of content analysis. The research results showed that young individuals with potential for marketing, notably via social media, are the group leaders of Ranong Cocoa Community Enterprises, and they make use of cocoa mass, a product manufactured from 100% of the cocoa beans that are the main components used to make chocolate through creating a Facebook page, and networking with other company owners. In addition, there are other products available, for examples, cocoa nibs and tea produced from cocoa husks, and packaged cocoa tea that is prepared to be consumed. It is a prototype product that may also be manufactured commercially. Additionally, the cacao.cocoa.drink@gmail.com and YouTube websites are part of the Ranong Cocoa Community Enterprise\'s marketing channel management plan for its products.

The purpose of this study was to determine the factors affecting the quality development and certification of local fishery products in Thailand. The study was cross-sectional and survey method was used to collect the data. We distributed 325 questionnaires to processors of fishery products working in Ranong province. PLS-SEM was used to test the proposed hypotheses. The findings of the study indicate that supply chain had a significant relationship with product quality and certification. The findings also indicate that government regulations moderate the relationship between supply chain and product quality and certification. The current study will discuss the Thai government’s policies and efforts to ensure the quality and safety of aquaculture products from “Pond to Plate” through an efficient management strategy.