Social entrepreneurship is an underrated subject in the field of sports. For Romanian society, the fall of communism opened up new opportunities in the entrepreneurial domain. At the same time, entrepreneurship began to intersect with sports, and the results were often productive. Sport is seen as a domain that could inspire entrepreneurship through its principles. The similarities between these two fields have created the perspective of common action in sport and entrepreneurship, and this coexistence has improved during times of social change. After 1989, Romania was confronted with many challenges at the societal level, and sport offered a way to address and to tackle social problems. Through sport, some athletes decided to contribute to issues of individuals or communities. They assumed the status of a social entrepreneur, and developed activities that could inspire others. This paper intends to gather examples of such social entrepreneurship from Romania, and to identify the elements that lead to success. The research takes into consideration case studies from various domains, and this diversity helps us to better understand the challenges of Romanian sport when it interacts with social entrepreneurship.
Fin 2011, un scandale frappe le monde du hockey sur glace roumain : lors d’un match contre la Hongrie, les joueurs de l’équipe nationale roumaine chantent l’hymne hongrois et se taisent pour l’hymne roumain. Quelques semaines plus tard, un joueur de l’équipe des moins de 16 ans est bousculé par ses coéquipiers parce qu’il leur demande dans les vestiaires de ne pas parler hongrois entre eux mais roumain le jour de la fête nationale. Dans ce contexte, l’article propose une étude de la réaction de la presse roumaine face à ce scandale et permet de voir comment se jouent l’inclusion et l’exclusion de la minorité hongroise dans le discours de la majorité roumaine du pays. Suivant une méthodologie inspirée par l’Analyse critique de discours telle que proposée par Ruth Wodak, l’article revient sur le pouvoir intégrateur du sport et le patriotisme partagé dans une société divisée comme la Roumanie d’aujourd’hui.
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