This study examined the influences on the decisions and experiences of Taiwanese cruise tourists during different phases of leisure experience. The study results demonstrated that trip price and duration were the two main influences on tourist decisions during the anticipation phase of planning their trip. During the on-site experience phase, the determinants of tourist reasons for using different services during their cruise varied. Notably, price only slightly influenced total tourist satisfaction and re-purchase intention during the recollection phase, whereas service quality exerted a major influence.
Mobile devices are more present in our everyday lives and have become an important factor in travel behavior. This study amends the technology acceptance model (TAM) and employs it to discuss the relationship between overseas independent travelers using a smartphone travel application (APP) and perceived usefulness, perceived ease of use, usage attitude, usage intentions, and information search behavior. As such, the results reveal that foreign independent travelers (FIT) have a positive usage attitude toward the APP and this produces positive usage intention. The findings herein show that one can apply the new TAM to the tourism industry, as the results not only offer research and development avenues for production ideas, but also present references for formulating new APP policies and strategies.
This study examines a comprehensive and objective three-stage method for selecting resort location in Taiwan that maximize competitive advantage. The factors and criteria used in the evaluation model are obtained from an exhaustive literature review and interviews with 16 experts. In the first stage, for which the modified Delphi method is used to identify the evaluation criteria, a survey is performed to rank the relative importance of the 22 criteria identified in the interviews. In the second stage, 19 experts evaluate potential resort locations using a subjective multi-criteria model, the analytical hierarchy process (AHP). The analytical results yield rankings of resorts of the following types: casino resorts, seaside resorts, health/spa resorts and lakeside resorts. In the final stage, a sensitivity analysis is performed to clarify the strength of the various influences on resort selection. The analytical results are used to develop and examine a potential solution.
This study presents a state-of-the-art review of the use of an expert decision analysis process in land-use planning and resort type selection in particular. Additionally, the expert decision analysis process was modified to quantitatively resort types; these assessments involve multiple criteria and interdependent features. This study examines the international resort park type selection in Taiwan.
This work was based on data from 2000–2005 provided by the Civil Aeronautics Administration Ministry of Transportation and Communications, and applied the GM (1,1) model of Grey theory to forecast annual demand and supply for civil aviators in Taiwan. This work adopted a five‐year moving average to calculate the transition probability for civil aviators in Taiwan from 2006–2010 considering various levels of seniority. The study results provide a valuable reference for the relevant authorities in identifying the manpower policies of Taiwanese airlines.
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