It is common to find Competitive Intelligence activities within the high-tech enterprises in particular in the pharmaceutical industry. These companies not only use the process of Competitive Intelligence to act against competitors, traditional aim of the Competitive Intelligence. It is increasingly used to enhance cooperation. The Cycle of Competitive Intelligence (CI) is used both as to extract offensive and defensive intelligence as cooperative intelligence. The paper presents the results of a sample study of 186 Spanish pharmaceutical companies that were asked about the purpose of cooperation in their Competitive Intelligence activities. The results confirm that these are used in the development of business relationships, search for partners, joint research, etc. and that companies bet on these relationships for the future within the Competitive Intelligence.
Keywords
ResumenEn el sector farmacéutico se ha generado en los últimos años todo tipo de acuerdos con el propósito de explorar nuevas vías de crecimiento. La inteligencia competitiva (IC) se revela crucial en estos procesos para mejorar las relaciones de colaboración. Se presenta el resultado de un estudio realizado a una muestra de 186 compañías farmacéuticas españolas para analizar cómo utilizan la IC con fines cooperativos. Las compañías farmacéuticas utilizan el ciclo de IC tanto para extraer inteligencia ofensiva y defensiva como, cada vez más, para obtener inteligencia cooperativa. Buena parte de las empresas usan la IC para buscar socios con el fin de compartir fuentes de información, formas de financiación o proyectos de innovación. Este resultado indica la importancia de potenciar y adaptar las técnicas de IC a las nuevas demandas de información dado que cada vez se utilizan en mayor medida en los procesos con fines cooperativos que están reestructurando el sector.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.