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Regional authorities implement national priorities in business policy according to the current local requirements in their regional development strategy. Unfortunately, their effort to support entrepreneurial spirit and innovations is not as effective as it could be; its tools and institutions are not as well used as they intended. The question arises: where does the problem lie, is it in the means of communication or in the entrepreneurial requirements at the regional level? The main goal of this paper is to demonstrate some of the missing points or the weaknesses of institutional communication. These conclusions are based on a regional study in the Moravian-Silesian Region, Czechia. The paper is based on a quantitative study using a questionnaire-based survey, including 164 respondents -owners of small and medium-sized companies in the Moravian-Silesian Region. It was found that the most important tools for local entrepreneurs were subsidies for job creation and consultancy. A matrix of problems to be solved on the regional level was presented to open wider discussion.

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The main goal of the chapter is to find out whether age, gender, education, or business experience is related to the creation of innovations in the enterprises. Social innovation is divided into six types of innovation. These six types of innovation are divided into pure and combined innovations. This innovation activity determines whether entrepreneurs are developing business ideas. Part of the study shows how entrepreneurs approach social innovation. The approach to innovation can also change over time with regard to manager competencies and the life cycle of a manager's career in enterprise. The pilot study is based on an analysis of 128 respondents' answers. 128 companies from all regions of the Czech Republic were selected for information collection. The study points to a link between business experience, age, gender, education, and managerial innovation activity.

This paper presents the arguments and counterarguments within the scientific discussion on the issue of an innovation activity, which is very important for entrepreneurship and is considered a significant competitive advantage. However, there are factors such as education, age and gender that can influence innovation creation. The main purpose of the research is finding out how innovation creation is related to the gender, age and education of entrepreneurs in common entrepreneurship and social entrepreneurship. The systematic literature review has shown that innovative activity is supported by entrepreneurial competencies. The relevance of the decision of this scientific problem is that they are few studies focusing on that problem. Investigation of the topic of innovative activity in the paper is carried out in the following logical sequence: (1) literature review concerning on innovative activity, typology and modern trends in innovations (2) possibilities of competencies needed for innovations, (3) case study background, based on literature review and previous studies (4) presentation of key results concerning gender, which was found to have no significance regarding entrepreneurship. Methodological tools of the research methods were sociological survey, data analysis. As a result of the calculations, the main issues of innovative activities were detected. The main results were analysed using Cluster analysis and tests of statistical significance. The paper presents the results of an empirical analysis that shows the main gaps in the innovation classification when pure and combined innovation types are presented. The research empirically confirms and theoretically proves the necessity of doing the following steps: inform and educate entrepreneurs in the area of innovation, not only to support innovative activities financially. The findings have practical significance and the results of the research can be useful for public supporters and educational organizations how to work with entrepreneurs with innovative ideas. Keywords: competencies, determinants of innovations, innovations, literacy.