This poster provides a definition and taxonomy for iconic communication and describes the use of formal psychological tools and methods in the evaluation of icons. The methods that can be usefully applied include:1. Psychophysics2. Scaling3. Recognition/Memory Testing4. Statistical Modeling/AnalysisExamples of some of these approaches are provided from pilot studies currently under way at HP. Analyses used include Multi-Dimensional Scaling (MDS) and Cluster analysis. Results can be applied to development of metrics, standard methods, and design guidelines.
What can you learn about a stranger on the street in under five minutes? What are the best ways to begin a conversation with someone that could lend itself to more in-depth interviews, or quickly establish a small amount of trust interviewer and interviewee? In this experiment, we find that asking strangers about what they are wearing is an effective and surprisingly intimate way to begin a dialogue with strangers on the street. We further reflect on the methodological and creative issues which arose during the editing and presentation of this inter-disciplinary collaboration.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.