The College of Commerce and Finance at Villanova University sponsors an annual research aw^ards program. Its objectives are to encourage and reward faculty research efforts. The process of selecting papers to win the award turned out to be far more complex than we initially expected. After many unsuccessful attempts at developing a manageable procedure, we used the analytic hierarchy process to structure the selection process. We have used this approach for the last three years without any serious problems. The faculty and external advisors using the system believe that it can better capture the subjective judgments of the evaluators than any of the previous approaches.
In recent years, hospital website marketing has witnessed explosive growth. Industry experts cite an almost 100% growth in hospital website marketing over the last several years. At one time lagging in the adoption of Internet technology, hospitals have now begun making significant strides in catching up with other industries. In spite of the general proliferation of hospital websites, however, the full potential of the Internet with its unique characteristics has yet to be realized. In this paper, current trends fueling the growth of hospital website marketing are first explored. Secondly, barriers to realizing the potential of website marketing are investigated. Finally, recommendations for improving hospital website marketing are developed.
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