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We tested whether eye color influences perception of trustworthiness. Facial photographs of 40 female and 40 male students were rated for perceived trustworthiness. Eye color had a significant effect, the brown-eyed faces being perceived as more trustworthy than the blue-eyed ones. Geometric morphometrics, however, revealed significant correlations between eye color and face shape. Thus, face shape likewise had a significant effect on perceived trustworthiness but only for male faces, the effect for female faces not being significant. To determine whether perception of trustworthiness was being influenced primarily by eye color or by face shape, we recolored the eyes on the same male facial photos and repeated the test procedure. Eye color now had no effect on perceived trustworthiness. We concluded that although the brown-eyed faces were perceived as more trustworthy than the blue-eyed ones, it was not brown eye color per se that caused the stronger perception of trustworthiness but rather the facial features associated with brown eyes.

Six pairs of photographs showing human faces of both sexes were presented to 98 women who had to choose the more pleasing one of each pair. Faces within each pair were identical except for a slight difference in complexion. For women not taking oral contraceptives, skin-color preference differed significantly between two groups of subjects classified according to the current phase of their self-reported menstrual cycle: darker male faces were judged more positively by subjects in the phase when the estrogen/progesterone ratio was expected to be high than by those in the phase when this ratio was expected to be low. Female faces evoked no such cyclic response. Users of oral contraceptives showed no cyclic response to either male or female faces. These results suggest a mental mechanism whose inputs are (a) hormonal state, (b) visual identification of the sex of the face being observed, and (c) visual recognition of complexion, and whose output enters into evaluation of male and female faces. Replication with direct measures of hormonal state is recommended.

Human hair and eye color is unusually diverse in northern and eastern Europe. The many alleles involved (at least seven for hair color) and their independent origin over a short span of evolutionary time indicate some kind of selection. Sexual selection is particularly indicated because it is known to favor color traits and color polymorphisms. In addition, hair and eye color is most diverse in what used to be, when first peopled by hunter-gatherers, a unique ecozone of low-latitude continental tundra. This type of environment skews the operational sex ratio (OSR) of hunter-gatherers toward a male shortage in two ways: (1) men have to hunt highly mobile and spatially concentrated herbivores over longer distances, with no alternate food sources in case of failure, the result being more deaths among young men; (2) women have fewer opportunities for food gathering and thus require more male provisioning, the result being less polygyny. These two factors combine to leave more women than men unmated at any one time. Such an OSR imbalance would have increased the pressures of sexual selection on early European women, one possible outcome being an unusual complex of color traits: hair-and eye-color diversity and, possibly, extreme skin depigmentation.