With the rapid economic development of China, many enterprises have developed rapidly with the growing scale and strength, and their products and services have had a profound impact on the society. However, the study finds that many enterprises are merely spectators toward corporate social responsibility (CSR); these enterprises do not play an active role in CSR. At present, the domestic and foreign scholars' researches on CSR are focused on motivation, influence factors and its influence on enterprise performance, but less attention has been given to the public perception of CSR and its different effects on customer behavior from the demographic range. This paper is based on a questionnaire of public perception in CSR, advancing with the times to consider the current status of the public's perception of CSR in China, at the same time, it investigates the public's attention to the dimensions of CSR at present, and particularly analyzes the perception of CSR and its different effects on customer behaviour in the demographic indicators.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.