The purposes of this article are to consider the role of intellectual capital concept in context of sustainability and to try to use it for an estimation of sustainable development progress. These aims are based on suggestion that there is the correlation between success of sustainable development in region and level of regional intellectual capital. Proceeding from this, it is possible to generate the intellectual capital model related to sustainability problematics. Such model can be used to estimate successes of sustainable development itself and (on conceptual level) become the basis for further research on this direction.
Purpose
The purpose of this paper is to study ways, which regional administrations affect place branding effectiveness.
Design/methodology/approach
The study was conducted based on qualitative analysis. In total, 10 place branding cases of federal subjects of Russia were considered to estimate short-, mid- and long-term effects of place brands and quality of regional administrations’ place branding process management. The information on these cases was taken and systematized from three groups of sources, namely, official information from regional administrations (including regulatory acts); scientific publications focused on the brands of selected regions; data from federal and regional news agencies.
Findings
It is revealed that the quality of place branding processes is positively related to the presence and power of place branding effects, while the branding budget has no observable impact on place branding. The areas of attention for regional administrations intending to develop the place brand are defined.
Research limitations/implications
The limitation of this study is that the chosen approach is based on secondary data on brand-management practices that are publicly available. This information is mostly fragmentary and may not provide a complete view of place branding practices.
Originality/value
This paper provides a view on place branding success factors from the standpoint of the quality of branding process, rather than quality of the brand itself. The role of regional administrations in this process is studied, thus proposing a basis for integrating place branding in a public administration field.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
The work is devoted to the concept of “intellectual capital” and its correlation with closely related concepts (human capital, social capital, intangible resources, etc.). The study is based on a critical analysis of the literature and uses the method of statistical-semasiological analysis of a sample of definitions. Intellectual capital is a set of intangible objects, properties and relations of socio-economic system, evaluated by the subjects of management as a source of value creation through participation in the processes of social reproduction at different levels of organization of national economy. The proposed definition is based on a critical quantitative analysis of the results of previous studies and reflects the relationship of the concepts denoting intangible factors of development. At the same time, the question of the source of value creation in the generation of intellectual capital is emphasized.
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