Due to the current and highly competitive industrial scenario, the technology-oriented organizations have been making routine adjustments to the conventional IPDP, in order to seek more profitable business models. Identifying the product functions, as well as its importance - perceived by the consumer - and being able to associate this information with manufacturability and assembly aspects, is fundamental to achieve more competitive, low-cost and higher quality products. This article objective is to evaluate this method concept, applying it in an industrial project. In order to assess the method within the complete integrated product development process (IPDP), the activities related to the conceptual and preliminary phases of the project delineated this article limits. This study selected a subgroup of the white goods industry, where first the traditional models of VE were applied in the conceptual design phase. Subsequently, the classic DFA models were applied in the preliminary design phase. Thus, it was possible to apply the proposed iterative method, where the alternatives generated with the DFA were cyclically re-evaluated, function by function, in the previous stage of value analysis. With this, this study came to the method assessment, its gains and limitations. Then, the original design was compared with the solution after the proposal application, without the method used. Finally, this study verified the influence of the method on the balance between the value and the cost of each function, in addition to the direct comparison of the solution final cost with the version without the method application. Among the results, this article presents a report showing the method viability, its particularities, impacts, and limitations.
The search for competitive edges in the current industry has required conceptual changes in the policy for the development of new economically, environmentally and socially sustainable products. In this direction, assessing the functions of a product and associating them with its manufacturability aspects has been crucial for the cost reduction and for obtaining a more balanced design regarding the value that the customer perceives and the real cost of manufacturing each one of its functions. However, there are still no relevant studies that present the current state of the art regards methods that iteratively interrelate the integrated product development process phases. Firstly, this paper presents a systematic review and content analysis of recent research to define the current frontiers of study. As a second step, it is proposed a model oriented to balance between function value and solutions cost throughout the new products development. Then, to validate, the proposed model was applied to a real case of the consumer goods industry. Among the results, this chapter presents a report showing the relevance of the information collected, the feasibility of the method, its particularities, impacts and limitations.
A busca por diferenciais competitivos na indústria atual tem exigido mudanças conceituais na política de desenvolvimento de novos produtos. Nessa direção, avaliar as funções de um produto e associá-las aos seus aspectos de manufaturabilidade tem sido crucial para redução de custo e para a obtenção de um projeto mais equilibrado no que se refere ao valor percebido pelo cliente e o real custo de fabricação de cada uma de suas funções. Entretanto, ainda não existem estudos relevantes que mostrem o atual estado da arte no que diz respeito a métodos que interacionem as fases de um processo de desenvolvimento integrado de produtos (IPDP). Com isso, o objetivo desse artigo é buscar a fronteira do conhecimento no que se refere à métodos e estudos que englobem, especificamente, as fases de projeto que definem as funções e fases que definem as soluções em um ambiente de engenharia simultânea. E, a partir desses resultados, cruzar essa fronteira com a proposta e aplicação de um método sobre um caso real de otimização de design em um subconjunto de um produto da indústria de bens de consumo. Dessa forma, este estudo aplicou e avaliou um novo método, seus ganhos e limitações. Verificando, assim, a influência do método no equilíbrio entre o valor e o custo de cada função do conjunto, além da comparação direta do custo final da solução com a versão sem aplicação do método. Dentre os resultados, este artigo apresenta um relatório mostrando a relevância das informações levantadas, a viabilidade do método, suas particularidades, impactos e limitações.
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