Of growing interest to social scientists in recent years is the emergence of food culture, i.e., the consumption and lifestyle behaviours of those who harbour a particular preoccupation with food. In many ways, food culture could be used as an index for late modernity and late capitalism—we can identify in its midst various processes of individuation, abstractions of moral consumption, and attempts at mitigating against various late modern processes. Food culture has also emerged in recent years in Poland as an analogous process to the arrival of late capitalism. In this way, in Poland, as elsewhere, food could be understood as an ontologically compelling medium for metaphysical concerns that the structural used to support—for example, moral, ethical, political, and identity-based concerns. The following paper will make an account for how Polish food bloggers understand authenticity in their food choices and lifestyles, and how this is heavily determined by the Polish ‘post-socialist’ context, which is also a new emergent field of enquiry in Polish food studies. The paper will therefore explore the three themes of authenticity that emerge from the interviews and determine that something is authentic to the bloggers when it is (a) free from lies, (b) true to itself, and/or (c) made by the bloggers (“DIY”). The paper will consequently argue that the bloggers’ engagement with food, and their broader lifestyle choices, are contingent on these perceived notions of authenticity and, indeed, authenticity is something that they are always trying to secure in their lives, often through food itself. Moreover, these themes of authenticity, and the categories that underpin them, are often closely connected to the post-socialist experience. Abstractions of time, alienation, community, the environment, food production and identity all come to be anxious categories post-1989, and the bloggers often narrate their experiences with food and lifestyles in relation to these concerns. For the Polish food bloggers, therefore, authenticity is a confused and contested category in post-socialism, but also late modernity, and food culture becomes one way of negotiating this.
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