Due to the rapid growth of digital technologies and the dynamics in the global business milieu, organisational communication has experienced complex changes as organisations become knowledge-based, in a bid to enhance their competitive advantage. Consequently, internal communication has metamorphosed to accommodate emerging online communication tools, platforms and linkages. In response to this, online internal communication is being engrained in the organisational culture and employees are now expected to adopt the same for their interactions. Certainly, the extent of online internal communication in the organisation determines the level of employees’ online interactions, their performance and productivity in this digital era. Consequently, effective adoption of online internal communication (OIC) tools enable organisations to operate more efficiently and successfully in the changing business environment. However, the efficiency of OIC depends how well these organisations are able to manage their employees’ online interactions for information and knowledge sharing and managing relationships. This article highlights the adoption of OIC in organisations and the influence of the new media technologies in enhancing internal communication in the Kenyan context.
The outbreak of COVID-19 in December of 2019 and its relentless spread across the globe has led to an upsurge of information on the pandemic, as scholars, health experts and other authorities rush to publish information meant to enlighten the public on this novel virus. Thanks to social media and its various platforms, most of this information is shared online. However, this rapid spread of information has also given rise to panic and trepidation brought about by generally unverified information on social media. This studysought to assess the student's level of social media use in tertiary institutions, its influence on them, and whether they consider social media a credible source of information on COVID-19. An online questionnaire was administered to a sample of 250 students. Collected data were verified and analysed using SPSS software. The study has found that social media plays a significant role in sharing information on COVID-19 among students in tertiary institutions, with WhatsApps being the most widely used platform. However, despite being greatly influential, many students do not view social media as an accurate or credible source of information on the pandemic. Keywords: COVID-19, Kenya, pandemic, social media, students
One of the roles of community education is keeping citizens more informed on the need to conserve their environment. However, for this to be effective in the digital era, the use of modern communication tools is required to keep pace with current technological developments. One of these tools is social media, which is enormously popular and is used by both individuals and organisations for online communication. This paper analyses the role of social media in community-based organisations (CBOs) in creating environmental awareness through community education in Kenya. A non-probability sample comprising nine CBOs in Nakuru City was used to explore activities focused on environmental issues. Data were collected and analysed from a total of 98 respondents who participated in an online survey. It was concluded that the use of social media for environmental awareness in CBOs was minimal, but there is potential in its use as a social learning environment for creating environmental awareness. The study recommends capacity building and open online communication as a means of promoting the use of social media in creating environmental awareness through community education programmes. Keywords: environmental management, environmental awareness, community based organisation (CBO), community education, social media
The primary objective of this study was to assess employees’ perceptions on the use of online internal communication (OIC) for knowledge sharing from a personal/individual perspective. This is important because of the emphasis placed on the relevance of knowledge management (KM) in transforming ordinary organisations into learning ones, and to a greater degree through the use of new media technologies. One of the important dimensions of KM that is crucial for organisational learning is knowledge sharing (KS). However, the use of OIC to share knowledge among employees in deposit-taking savings and credit co-operative societies (SACCOs) in Kenya is still low. Therefore, it is necessary to explore employees’ perceptions and personal/individual factors influencing employees’ online KS using the available OIC tools. A cross-sectional survey design was adopted. Primary data were collected using an online structured questionnaire targeting the accessible population of 485 mid-level employees of deposit taking SACCOs in Kenya, and data were migrated to SPSS version 25.0 to generate descriptive statistics. Thematic coding of data obtained from eight focus group discussions involving 72 employees and in-depth interviews with eight senior managers were presented as narrative analysis. The findings of this study indicated that most employees lacked the requisite knowledge, skills and attitude for adopting OIC for knowledge sharing (KS), and emphasised the need for training prior to the implementation process and an organisational environment that is conducive for attutude modification in the use of existing OIC. This study is unique and adds to the existing body of knowledge in the proposed theoretical framework emphasing the need to enhance KS through OIC, specifically on a personal/individual level, considering the managerial/organisational and technical levels as well, to contribute to organisational learning and innovation to ensure sustainable competitive advantage.
Online knowledge-sharing (OKS) behaviour has become a critical and inevitable component in recognising knowledge as a valuable resource to enhance an organisation’s competitive advantage. Hence, this study aimed to investigate the organisational factors that determine OKS behaviour in an online environment within the context of savings and loans cooperative organisations (SACCOs) in Kenya. A comprehensive literature review revealed that limited studies have been conducted to investigate the role of organisational factors in OKS behaviour from a knowledge-based perspective. The study used quantitative and qualitative research to collect and analyse data in a case study by means of three data collection instruments: online self-administered questionnaires, a moderator’s guide and an interview schedule. The accessible population of the study comprised 485 employees in selected SACCOs in Nakuru city. A sample of 245 was selected for the survey and another sample of 72 employees who participated in the survey (eight from each SACCO) was selected to take part in the focus group discussions. In addition, eight senior managers took part in the in-depth interviews. An environment conducive to working and a friendly organisational culture were identified by employees as the key determinates of their OKS behaviour in the organisation. Hence, it is argued that it is critical for SACCOs to develop strategies capable of modifying the working environment and organisational culture to enhance employees’ OKS behaviour through online internal communication (OIC) tools.
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