A well-designed product packaging, increased perceived quality and brand equity are essential elements that can strengthen brand loyalty in a keenly competitive retail environment. Although the impact of packaging, perceived quality and brand equity on loyalty has gained considerable attention in the marketing literature, there are limited studies on the impact of packaging on brand loyalty mediated by perceived quality and brand equity in the drug industry. In this respect, this paper aimed to examine the mediation influence of perceived quality and brand equity on the relationship between packaging and loyalty in the drug industry. The data for this paper were collected from a sample of 316 customers using a systematic sampling procedure. The study's hypotheses were statistically examined via structural equation modelling with the aid of smart PLS version 3.3.3. Findings from this paper show that brand equity fully mediates the impact of packaging on loyalty but partially mediates the path between perceived quality and loyalty. The research also found that perceived quality perfectly mediates the relationship between packaging and loyalty but partially mediates the impact of packaging on brand equity. This paper, therefore, established that perceived quality and brand equity are critical in designing packaging to improve brand loyalty in the drug industry.
The confidence of investors is essential to the survival and growth of business. Strong corporate governance is one of the key ingredients for business continuity and as such investors use it as a yardstick to make economic decisions. The study aimed at examining the role corporate governance plays in influencing the connection between going concern and investor confidence. The study used data from fifteen commercial banks from Ghana and ten banks from Nigeria. The dataset spans ten year period, from 2011 to 2020. The data were analysed using partial least square structural equation modelling to model the relationships between the variables. The results showed that there are positive associations between corporate governance and going concern, governance and investor confidence; and going concern and investor confidence. Corporate governance was found to have an indirect effect between going concern and investor confidence, however, the mediation role is not significant. The implication is that, although there is no mediation effect of corporate governance on the relationship between going concern and investor confidence, investors are influenced by the mechanism of corporate governance in an organization. This research contributes to the body of knowledge on the important role of good corporate governance mechanisms in managing organisations as well as its impacts on the performance of businesses and investor confidence.
The purpose of this bibliometric analysis was to examine the literature on the relationship between going concern and investor confidence, identifying key authors, journals, articles, and themes in the field. The analysis revealed that research on this topic has grown significantly in recent years, with a focus on factors influencing going concern opinions, the impact of going concern on financial reporting, and the role of corporate governance in mitigating risks associated with going concern. Bibliometric analysis proved to be a valuable tool for analyzing large volumes of literature and identifying patterns and trends that may not be apparent through traditional qualitative analysis. Based on the results of the analysis, several potential trends emerged, including the need for further research on the factors influencing going concern opinions and their impact on investor confidence, the role of corporate governance in mitigating risks associated with going concern, the impact of going concern on financial reporting practices, and the implications of COVID-19 on the relationship between going concern and investor confidence
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