The aim of this article is to test the hypotheses whether the selected cultural and historical monuments and cultural events are an inspiration for tourists to visit. Our main objective is to determine whether a statistical relationship can be detected between the number of selected monuments and cultural events in Czech Republic and the number of its visitors. All analyzed data on this cultural destination was obtained from the statistics of NIPOS (The National Information and Consulting Centre for Culture between 2008 – 2017). Historical monuments that charge admission fees were statistically analyzed. SPSS will be used to calculate the correlation coefficient. Based on the results of H1 verification, there is no statistically significant difference between the number of monuments accessible to visitors for a fee and the average number of visitors per single historical monument. According to H2 verification, there is no statistically significant difference between the number of cultural events in historical monuments and the number. of visitors attending these cultural events. Cultural monuments and cultural events are one of the alternative motivations to attract tourists to the cities. If there is no improvement in tourism infrastructure, it will be very difficult to attract visitors.

Annotation According to the UNWTO document "Tourism 2020 Vision" cultural tourism belongs to the most popular forms of tourism and the interest in it grows

The aim of this paper is to identify influence of selected factors on the repeat purchase of a package tour based on the responses of the selected customers in the Moravian-Silesian Region. The main factors are divided into three main groups as staff, environment and offer and each of these groups consists of other selected factors. Analyses of frequency responses and frequency distribution of data were used. Statistical hypotheses were formed, reflecting the relationship between the difference in responses from the customers’ and selected quality factors, that may affect the repeated purchase of the package tour. Most customers of repeat purchase of the package tour are affected by professional behaviour, sufficient space, cleanliness, tidiness of company premises and corresponding ratio of price / quality. This study is important not only for the marketers’ but also for all employees in services. Knowledge of the consumer buying behaviour leads to huge long term benefits to the businesses in various regions not only in Europe.

REGIONAL DISPARITIES OF EDUCATIONAL STRUCTURE OF EMPLOYEES AND THEIR IMPACTS ON REGIONAL LABOUR MARKETS IN THE CZECH REPUBLIC 344RNDr. Jana KOUŘILOVÁ, Ph.D. THE EFFECTIVENESS OF MIGRATION POLICIES FOR SKILLED FOREIGNERS: A CASE OF THE CZECH REPUBLIC AND GERMANY 353Ing. Renata FISCAL EFFICIENCY AND STABILITY OF OWN REVENUES IN URBAN LOCAL SELF-GOVERNMENTS' BUDGETS BEFORE, DURING AND AFTER CRISIS -EXAMPLE FROM LOWER SILESIAN VOIVODESHIP MORAVIAN-SILESIAN REGION IN TERMS OF MACROECONOMIC INDICATORS 72 doc. Mgr. Ing. Michal TVRDOŇ, Ph.D. A COMPARISON OF THE CONCENTRATION OF PRODUCTION CZECH AND SLOVAK REPUBLIC AFTER JOINING THE EUROPEAN UNION 81Ing. Petra APPLOVÁ SELECTED ASPECTS OF THE RELATIONSHIP OF SUPPLY AND DEMAND IN LOCATION ANALYSES 89Ing. Tereza BENÍŠKOVÁ; Ing. Jaroslav URMINSKÝ CZECH-POLISH BORDER REGIONS IN TERMS OF THE SECTORAL CLASSIFICATION OF ENTERPRISES 96Ing. Karin GAJDOVÁ; doc. Ing. Pavel TULEJA, Ph EDUCATION AND INDIVIDUAL CAPITAL AS ONE OF THE ELEMENT OF HUMAN CAPITAL 337PhDr. Dana HÜBELOVÁ, Ph.D. REGIONAL DISPARITIES OF EDUCATIONAL STRUCTURE OF EMPLOYEES AND THEIR IMPACTS ON REGIONAL LABOUR MARKETS IN THE CZECH REPUBLIC 344RNDr. Jana KOUŘILOVÁ, Ph.D. THE EFFECTIVENESS OF MIGRATION POLICIES FOR SKILLED FOREIGNERS: A CASE OF THE CZECH REPUBLIC AND GERMANY 353 FISCAL EFFICIENCY AND STABILITY OF OWN REVENUES IN URBAN LOCAL SELF-GOVERNMENTS' BUDGETS BEFORE, DURING AND AFTER CRISIS -EXAMPLE FROM LOWER SILESIAN VOIVODESHIP 440Jarosław OLEJNICZAK, Ph.D. EVALUATION OF THE ECONOMIC POTENTIAL OF MUNICIPALITIES SELECTED DESTINATIONS FOR HEALTH AND WELLNESS TOURISM IN EUROPE 706 Ing. Patrik KAJZAR, Ph.D. NEW TRENDS IN MARKETING COMMUNICATION AND THEIR USE IN TOURISM ENTERPRISES IN SLOVAKIA AS A FACTOR OF REGIONAL DEVELOPMENT 713Ing. Radka MARČEKOVÁ, Ph.D.; doc. Ing Hustopeče 17.-19. 6. 2015 18 ÚVOD Vážení regionalisté, právě otevíráte sborník příspěvků z každoročně konaného setkání výzkumníků, akademiků, praktiků, úředníků a dalších odborníků zabývajících se tématy, jejichž společným jmenovatelem je regionální problematika. Jednotlivé texty autorů z Česka, Slovenska a Polska reprezentují širokou paletu přístupů ke zkoumání procesů a jevů v území a nabízejí rozličné metodické přístupy k jejich analýze a způsobu řešení. Jelikož se jedná o sborník předkonferenční, nelze na tomto místě zprostředkovat bezprostřední emoce, které prezentace příspěvků a následná diskuze přinesly. To však jistě není potřebné, neboť si při studiu kvalitních odborných textů jistě utvoříte vlastní názor. Je pravděpodobné, že mnohé myšlenky poslouží jako inspirace k dalšímu výzkumu, k případné spolupráci, či formulaci odlišných závěrů, návrhů či doporučení. Jsme samozřejmě velmi rádi, že obliba našeho kolokvia neklesá a že si mnozí z jejich účastníků červnový termín již rutinně rezervují. Je to důkazem toho, že se nám daří vytvářet významný prostor pro vysoce kvalifikovanou diskuzi, která je všeobecně obohacující a přínosná. Popřejme si tedy navzájem spoustu dalších plodných počinů, zajímavých projektů a chuti prezentovat své ...

The article deals with the entrepreneurs providing tourist services especially in tour operators (TO) and travel agencies (TA) in the Moravian-Silesian Region. The topic of trends in tourism is an up-to-date topic not only from the scientific but also in practical terms. On the basis of the survey, the objectives of the research are to identify selected tourism trends in the offer of TO/TA influencing their activities in the tourism market in the Moravian-Silesian Region. One of the main research questions was to explore whether professional behavior and corresponding ratio of price/quality belong to significant factors influencing purchasing a tour from TO/TA offer. The primary data was acquired from the selected tourism subjects, with the focus of the research and was analyzed using SPSS software. According to the survey are significant factors influencing purchasing a tour from TO/TA offer service from the perspective of the TO/TA next to the offer knowledge and ability to provide as much information as possible, belongs to professional behavior and corresponding ratio of price/quality and TO/TA are focused on searching new experiences, sightseeing tourism, senior tourism, active and adventure trips, discovering unique places, youth tourism, etc.

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Cestování se stále více stává neodmyslitelnou součástí našeho života. Na cestovní ruch mají neustálý vliv změny jednak demografické, tak i ekonomické faktory, stejně tak jako změny v oblasti životního stylu. Tyto změny v cestovní ruchu potvrzuje i řada výzkumů v mnoha evropských státech, ale i státech mimo Evropu. V posledních letech dochází ke změně motivů účasti na cestovním ruchu. Turisté začíná vyhledávat především gastronomii, kulturní a přírodní bohatství. Kulturní zážitky se staly hnacím motorem pro rozvoj cestovního ruchu v mnoha zemích. Ve svém příspěvku se věnuji zhodnocení kulturního cestovního ruchu v destinaci Řecka. Klíčová slova kulturní cestovní ruch, Řecko, geografie, populace, historie, archeologie, životní styl. Annotation Travel is increasingly becoming an essential part of our lives. On the tourism have continuous influence of both demographic changes, and economic factors as well as changes in lifestyle. These changes in the travel industry is also confirmed by many studies in many European countries as well as countries outside Europe. In recent years there has been a change of motives participation in tourism. Tourists begins search for particular gastronomy, cultural and natural wealth. Cultural experiences have become a driving force for the development of tourism in many countries. In my contribution I evaluate cultural tourism destination in Greece.

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