Purpose This paper aims to examine the mediating role of brand relationship quality in the relationship between brand experience and customer citizenship behavior. Design/methodology/approach Two studies were conducted in China. Data were collected via questionnaire surveys. Structural equation modeling and bootstrapping methods were used for data analyses. Findings Results show that brand relationship quality mediates the effects of the four dimensions of brand experience (i.e. sensory, affective, behavioral and intellectual) on the two aspects of customer citizenship behavior (i.e. toward other customers and toward the organization). In addition, service provider ratings can moderate the effect of brand relationship quality on customer citizenship behavior. Practical implications The findings suggest that marketing or service managers should build high quality of customer–brand relationship to enhance customer citizenship behaviors by providing memorable and pleasurable brand experiences. Brands with high ratings can facilitate the effect of brand relationship quality on customer citizenship behavior. Originality/value This research sheds light on the mediating role of brand relationship quality in the relationship between brand experience and customer citizenship behavior.

Prior research shows the existence of the construct "global consumer culture" and its related strategic implications for brand positioning strategies. However, the potential contribution of global consumer culture and associated positioning strategy to brand value would depend on consumers' susceptibility to global consumer culture (SGCC), a general trait of consumers that varies across individuals and is reflected in the consumer's desire or tendency for the acquisition and use of global brands. This study develops and validates a three-dimensional scale that can be used to measure the conceptual domain of SGCC across cultures. Questionnaire surveys were conducted in China and Canada, and a three-step structural equation modeling analysis was used to test the proposed scale for the two sample groups. Results indicate that SGCC is composed of three dimensions: conformity to consumption trend, quality perception, and social prestige. This scale could be used for empirical studies of aspects of global consumption behaviors. It may also help marketing managers develop a more focused positioning and communication strategy for global brands.

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ResumenCon el crecimiento económico de China se ha incrementado en los últimos años los viajes al extranjero. Se analizan los motivos, características y preferencias de la población China para viajar al extranjero: gustos, temporada preferida de viajar, duración del viaje, canales de búsqueda de información sobre viajes, lugares de destino preferidos o los problemas que tienen los chinos cuando viajan al extranjero.Palabras clave: Preferencias turísticas; Turismo chino; Destinos turísticos; Problemas turísticos. AbstractWith China's economic growth has increased in recent years overseas travel. The reasons, characteristics and preferences of the Chinese population to travel abroad, we analyzed: tastes, preferred travel season, duration of the trip, travel information search channels, preferred destinations, or the problems that the Chinese have when traveling abroad.

Although there is general consensus that the hippocampus is not critically involved in the acquisition of fear conditioned to an explicit conditioned stimulus (CS), the extent to which the hippocampus participates in contextual fear conditioning remains unclear. To further characterize the potential role of the hippocampus in contextual fear conditioning, the present experiments examined the effect of excitotoxic lesions of dorsal hippocampus on the acquisition of a novel contextual fear conditioning paradigm in which a unimodal (olfactory) cue served to disambiguate discrete "contexts" within a single behavioral training chamber. Selective lesions of dorsal hippocampus severely attenuated olfactory contextual conditioning without affecting conditioning to an explicit auditory or olfactory CS. Additional experiments indicate that these contextual conditioning deficits cannot be attributed to a lesion-induced decrement in olfactory perception, a preferential impairment of "weak" forms of conditioning, or hyperactivity. Thus, the hippocampus appears to contribute importantly to the acquisition of fear conditioned to explicitly nonspatial, unimodal, temporally, and spatially diffuse contextual stimuli.

Purpose This paper aims to examine the impact of other group members on the travel experiences of Chinese tourists participating in domestic package tours. Design/methodology/approach Based on the critical incident technique, usable responses were obtained from 253 tourists regarding the influence of other group members on their travel experiences in the same group package tour (GPT). Findings The results show that the travel experiences of Chinese tourists on a domestic package tour are affected by three general factors, namely, appearance, behaviors, and language of other group members. Research limitations/implications This research mainly involves samples of young tourists. The findings may not be able to generalize to elderly tourists. Future studies may involve samples from various age cohorts. Practical implications The findings offer new insights and directions for GPT operators and tour guides to improve tourism management and tourist experiences. Social implications This study contributes to tourism literature about customer-to-customer interaction by identifying the major categories of other customers’ characteristics or behaviors that may positively or negatively influence a GPT tourist’s travel experience. Originality/value This study enriches the existing literature by investigating the attributes of other group members that may affect the travel experiences of a domestic GPT participant. Tourism firms can formulate better strategies and staff training to enhance tourists’ travel experiences.

Technology and innovation management education is now regarded as a critical area of study in most business schools. This growing importance is partly a strategic response to managing knowledge-driven industry development. In a changing business climate, traditional management education needs to combine with pragmatic technology management education that provides rich ground for developing managerial theories that are less \u22fuzzy\u22 and practically more relevant to industry needs. Management studies are not just about theoretical constructs, but must, instead, address practical resolutions and problem solving in the real business world This paper investigates the epistemological, pedagogical and organizational factors impacting on the design, development, and implementation of technology management learning programs. In doing so, it brings theory in line with practice. It draws on the authors\u27 personal experiences, case examples, and student reflections during a project over three years to design, develop and implement a masters-level Web-based online technology program in three countries -- Australia, Hong Kong and Singapore. Effective management learning, we argue, needs a techno-managerial approach that combines general management theories with technology management practice to link business and technology communities

Purpose -The purpose of this paper is to study the attitudes of Asian and Western migrants and native-borns in Australia toward foreign-made products and the impact of consumer ethnocentrism on attitude formation. Design/methodology/approach -The research was designed as a personal interview survey using shopping mall intercepts. A total of 206 consumers were asked to indicate their preferences for foreign-made versus Australian-made products for five diverse products. Respondents also responded to a short version of the CETSCALE, a scale measuring consumer ethnocentrism. Respondents were classified as Australian-born, Asian-born migrants, or Western-born migrants. Findings -Consumer ethnocentrism is negatively related to attitudes toward foreign-made products for both overseas-born (Asian and Western) migrants and local-born Australians. Asian-born migrants reported a significantly lower level of consumer ethnocentrism than both of the other respondent groups. Within the Western migrant group, males had a significantly higher level of ethnocentrism than females; there was no significant difference between genders in the other two respondent groups. For migrants, the number of years living in Australia is positively related to ethnocentrism. Age is related to ethnocentrism for all sample groups. Originality/value -The study contributes to knowledge about ethnic marketing to migrant groups and consumer ethnocentrism, especially for Australia, in which migrants represent a large share of its population. Thus, it could very well serve as a model of "things to come" in other countries that experience large immigration inflows. This is the first study to look at ethnocentrism and attitudes toward country-of-origin of products of migrants and locally-born people.