In this article, we propose to adapt the communication theory concept of ‘decoding’ as a sensitizing device to probe how people come to know and understand algorithms, what they imagine algorithms to do, and their valorization of and responses to algorithmic work in daily media use. We posit the concept of decoding as useful because it highlights a feature that is constitutional in communication: gaps that must be filled by mobilizing our semiotic and socio-cultural knowledge in processes of interpretation before any communication becomes meaningful. If we cannot open the black box itself, we can study the relationships that people experience with algorithms, and by extension how and to what extent these experienced relationships become meaningful and are interwoven with users’ reflections of power, transparency, and justice in digital media. We demonstrate the potential of approaching algorithmic experience as communicative practices of decoding through an exploratory empirical study of how people from different walks of life come to know, feel, evaluate, and do algorithms in daily life. We unpack three prototypical modes of decoding algorithms – along preferred, negotiated, and oppositional modes of engagement with algorithms in daily life.

Based on participant-driven media use tracking and self-reflexive media use Vlogs, this article explores how young adult media users make sense of their user agency vis-à-vis algorithms in digital media and how they try actualizing it through reflexive and mundane enactments of algorithmic systems. The article proposes to adapt the concept of ‘small acts of engagement’ to grasp the productive and agentic potentials of how users enact algorithms purposively in daily media use. By engaging research participants actively in reflections to better understand, and possibly respond to the influence of algorithmic power in daily media use, the study unfolds common boundaries of users’ reflexive capabilities, showing how exercising user agency in a datafied age is increasingly complex and prospective, yet not merely limited by algorithmic power. As a result, the article discusses the methodological implications and potentials of engaging media users in reflections and actions to shape their communicative agency, which might be a possible step towards mobilizing algorithmic literacy.

Informationsstudier. Det er tilladt at kopiere frit til privat brug med tydelig kildeangivelse. Kopiering i større omfang til undervisningsbrug o.l. kan kun ske efter indhentning af forfatternes og INF's tilladelse eller i henhold til kopieringsaftale med Copy-Dan.