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Presents a case study of an interdisciplinary, graduate-level seminar on the topic of international and business sector differences in approaches to sustainable development. The importance of the course is that it mixed culture, business and environmental sciences in a study of sustainability. The pedagogical structure of the course was designed to enable students to learn necessary skills for interdisciplinary, cross-cultural, and cross-business sector communication about environmental issues through their participation in the course. Discusses course design specifics and presents results of a student survey about the effectiveness of the course. Overall, students did find participation in the course helpful for improving their ability to communicate about environmental issues across disciplines, cultures, and industries. Students also highlighted several key cultural aspects that contribute to the different ways in which countries and businesses within them respond to environmental issues.

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Health care waste treatment is linked to bioaccumulative toxic substances, such as mercury and dioxins, which suggests the need for a new approach to product selection. To address environmental issues proactively, all stages of the product life cycle should be considered during material selection. The purchasing mechanism is a promising channel for action that can be used to promote the use of environmentally preferable products in the health care industry; health care facilities can improve environmental performance and still decrease costs. Tools that focus on environmentally preferable purchasing are now emerging for the health care industry. These tools can help hospitals select products that create the least amount of environmental pollution. Environmental performance should be incorporated into the evolving definition of quality for health care.

Summary As organizations practice environmental design, some discover green design positively impacts business performance. This article demonstrates how an organization can employ existing design methods and tools with the Kano technique to craft an environmental product design strategy that enhances its business strategy. These tools expand the toolbox of the industrial ecologist and enable the link between green design and business improvement. The Kano technique was developed in the 1980s to facilitate design of innovative products. We also introduce terminology and concepts such as “voices of the environment,”“environmental knowledge management,”“environmental profile,” and “environmental product attribute” in order to bridge the gap between industrial ecology and business concerns. To demonstrate how an organization can find the synergy between business value and environmental value, this article describes three activities and their corresponding tools and exhibits their use with industry examples. First, we present techniques by which designers can identify and prioritize customers and stakeholders who voice both environmental and business concerns. Second, we describe how voice‐of‐the‐customer translation techniques can be used to efficiently collect and translate data from these customers and stakeholders into critical environmental product and service attributes. Third, we discuss how the Kano technique can be used to connect green design to business strategy by making visible the variety of stakeholder and customer perceptions of these critical environmental attributes. Examples then demonstrate how those perceptions suggest appropriate approaches for integrating the critical environmental attributes into product and business strategy. Finally, we provide examples based on work done with General Electric Medical Systems (GEMS) to illustrate the design of products that improve environmental performance while adding greater perceived value for numerous customers along material‐flow value chains.