This paper draws on the quality profitability emphasis framework of Rust, Moorman, and Dickson (2002) (Rust, Roland T., Christine Moorman, Peter R. Dickson. 2002. Getting returns from service quality: Revenue expansion, cost reduction, or both. (October) 7–24.) to examine the association between customer satisfaction and long-term financial performance among firms that a dual emphasis (focusing on both revenue-expansion and cost-reduction simultaneously, rather than solely emphasizing one over the other). Using a longitudinal data set of 77 firms from the United States, we test this hypothesis and find that the association between customer satisfaction and long-term financial performance is positive and relatively stronger for firms that successfully a dual emphasis. We build on the work of Rust, Moorman, and Dickson (2002), who investigated the financial impact of engaging in the process of achieving a dual emphasis. Collectively, these studies show that while a dual emphasis is desirable for long-run financial success, the a dual emphasis may not be as financially rewarding in the short run. Firms pursuing a dual emphasis need to consider both short- and long-term consequences of their strategy.customer satisfaction, services marketing, marketing strategy and metrics

The Burr distribution (Burr type XII), which yields a wide range of values of skewness and kurtosis, can be used to fit almost any given set of unimodal data. The Burr distribution has appeared in the literature under different names. The relationship between the Burr distribution and the various other distributions, namely, the Lomax, the Compound Weibull, the Weibull-Exponential, the logistic, the log logistic, the Weibull and the Kappa family of distributions is summarized. Also it is shown that the 'reciprocal Burr' distribution (Burr type III) covers a wider region in the (V•,f fi2) plane and includes all the region covered by the Burr type XII distribution.

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simulation, computer methods,