This article takes social network services as the research object and mainly conducts two aspects of research: first, based on previous research, combining the behavior characteristics of users in the social network environment related to digital information privacy, the digital information privacy of users pays attention to the influential factors of users’ digital information privacy information disclosure behavior, summarize and refine them, establish theoretical research models, and then use structural equation modelling to empirically analyze the significance of each influence path; then, based on the first part of the empirical research, the evolutionary game theory was used to analyze the interests of digital information privacy between social network users and service providers. This paper also studies the evolution of the willingness of each parameter to provide digital information to users under variable expected return conditions and uses MATLAB to analyze its evolutionary trends. It is found that the regulatory intensity coefficient, information leakage loss, and information sensitivity are both for users and websites. It has an important impact, and the loss of information leakage and information sensitivity can affect the evolution direction of users’ willingness to provide digital information and change the speed of website evolution, and the regulatory intensity coefficient is the opposite.
Purpose A humanoid intelligent robot (HIR) possessing a human-like appearance can undertake human jobs, interact, communicate and even transmit emotions to human beings. Such robots have gradually been integrated into people's daily life and production scenarios. However, it is unclear whether and by what mechanism HIRs can stimulate people’s risk perception and its impact on consumption attitudes. Based on the risk decision theory, this study aims to take the social value substitution attribute of a HIR as the incentive and analyzes the influence of social value substitution and risk perception on the customers’ consumption attitudes. Design/methodology/approach Three experiments were conducted to investigate the related questions about the social value substitution attribute of a HIR, its impact on risk perception and the customers’ consumption attitudes. Findings The results reveal that physical labor, intellectual labor, friendship, kinship and the ego constitute the hierarchical elements of social value substitution. Among them, physical labor and intellectual labor pertain to the dimension of social function value substitution, while friendship, kinship and ego pertain to the dimension of social presence value substitution; social function value substitution and social presence value substitution affect the subjects’ risk perception positively, but the latter arouses a stronger risk perception; the 2 (risk perception of social function value: security/danger) × 2 (risk perception of social presence value: security/danger) condition corresponds to diverse consumption attitudes. Originality/value The results enrich the theories of the “cha-xu pattern” and “uncanny valley” and provide reference for the healthy development of the HIR industry.
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