The Purpose -The production of olive oil is one of the most important agricultural activities in Mediterranean countries. As such, and given the importance of wine and food tourism in recent years, there is a potential commitment to the development of olive tourism. Design -This paper aims to analyse the kind of the tourist for whom one of the reasons for travelling to a certain destination is to get to know the production of olive oil. Methodology -The methodology for conducting this research was based on fieldwork to learn about different aspects of tourists interested in learning about olive oil production. Approach -In this paper we present the results of fieldwork in Andalusia (Spain), the most important olive oil producing area in the world, to understand the relationship between olive oil and tourism. This paper also tries to create a profile of this kind of tourist. Findings -The results show the significant judgement that respondent tourists make of this agricultural activity, their satisfaction with the experience and also their relationship with rural activities and culture. Originality of the research -This paper is one of the first studies to be carried out in an important destination for olive tourism in Europe.
Resumen Las nuevas motivaciones del turista hacen que cada vez busquen nuevos destinos y actividades, para así satisfacer sus necesidades. Esto hace que se conviertan en recursos turísticos determinadas actividades que hasta hace unos años era impensable que pudieran crear una corriente turística considerable. Es el caso del oleoturismo, una tipología turística con pocos años de existencia que poco a poco se va abriendo paso como una modalidad turística alternativa a los clásicos modelos turísticos. En el caso del oleoturismo confluyen una serie de elementos que, si se conjugan de una forma correcta, puede dar lugar a una modalidad con unos flujos de turistas importantes. Debido a la corta vida del oleoturismo, no existe una literatura muy extensa que verse acerca del aceite de oliva, si bien en este artículo se va a presentar el estado actual de toda la literatura científica que aborda al oleoturismo desde un punto de vista mundial. Haciendo hincapié en España ya que es un país de especial relevancia a la hora de producir aceite de oliva, y en especial en Andalucía, su región más prolífica en lo que a producción de aceite de oliva se refiere. Palabras clave oleoturismo, revisión teórica, aceite de oliva, denominación de origen, desarrollo rural, turismo
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