This research paper applies a holistic solution to successfully cope with Corporate Social Responsibility (CSR) needs in a traditional university in Colombia. The suggested methodology follows a humanistic approach and strategically identifies and prioritizes available opportunities for this university within a territory, considering it is present in several regions. The most important conclusion of this work is that the proposed methodology presents an efficient way to design a CSR strategy for a private higher education institution; although we assume it can be easily replicated in other organizations. In consequence, this proposal contributes to the achievement of human development objectives in a specific geographical area. This is important in the Colombian context because of the current efforts to achieve peace and development for the country.
In the present, social awareness is found in the form of organisations being conscious. The existence of the entrepreneurial phenomenon is explained from the social roots of human behaviour. Without sociability, there is no firm and without awareness, there is no responsible firm. By deeply exploring a case study of a conscious firm awarded by the Schwab Foundation for Social Entrepreneurship, this study contributes to the literature on entrepreneurship and ethical and socially responsible business management. We offer a theory and a productive model with human development that fosters entrepreneurship and makes it possible to build ethical interactions between the firm and the stakeholders. The methodology used is qualitative with a humanistic approach and presents the hypothesis that, if conscious firms want to have high productive performance, they must empower the worker in a way that turns them into entrepreneurs of their own work. The most important conclusion of this work is that conscious firms must have a productivity model that combines two processes: sustainable economic growth and comprehensive human development. We also suggest theoretical and practical implications for the consolidation of ethical advancements in the business world.
This chapter aims to analyze if entrepreneurial leadership, regarded as a distinctive feature of entrepreneurial processes, represents an essential element for obtaining satisfactory innovation performance in an emerging context such as Colombia in Latin America. The relationship between entrepreneurial leadership and innovation management works differently in family firms (FF) compared with their nonfamily counterparts. Indeed, there is no consensus in the literature on the effects of entrepreneurial leadership on innovation success in family small and medium-sized enterprises (SMEs). Exploratory research has been conducted considering a survey held on family SMEs in Colombia. Results highlight the importance of supporting entrepreneurial leadership in order to achieve the innovation goals in these types of organizations and show how these factors change between family SMEs with family CEOs and non-family CEOs. In this sense, although the focus in this chapter is on FF, the conclusions could be to some extent generalized to SMEs.
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