For a long time, companies in the financial sector and their management were measured exclusively in terms of business success. However, the public debate on issues such as equality, diversity, inclusion, and sustainability has now also reached the financial sector. At the same time, brands are increasingly being asked to demonstrate their attitude. Financial service providers are increasingly meeting this demand. However, the distribution of financial and insurance products in Germany is largely carried out by commercially independent small and medium-sized distribution partners. This research project aims to identify the significance of the career building block 'ethical competence' for a career in financial services sales. Within the framework of a qualitative content analysis, 50 Germanlanguage university study programs in the field of "sales management" are examined. The consideration of ethical aspects in the curriculum is investigated. In a second step, a large-scale survey of sales managers will be conducted. This will determine the extent to which the study programs meet the expectations of practice regarding business ethics.
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