Introduction: Institutional communication and political communication should have separate vehicles for dissemination. However, by adopting the normalization hypothesis, the tendency to a partisan misuse is also reflected in social networks. Methods: This study analyses the Twitter publications of 40 Spanish institutional accounts equitably distributed between four territorial levels (state, regional, provincial and local). This is a qualitative research, essentially based on a content analysis method. Results and conclusions: The results ratify the hypothesis that these institutional accounts are being used for propaganda and partisan purposes. Ten trends prove there is a great concern for politicians' visibility as party agents. Therefore, in this new channel the confusion between these two areas is reinforced. This has already been detected by previous research that examined communication in an institution's online press rooms (García Orosa & Vázquez Sande, 2012)
Introduction. The objective of this article is to study how Spanish parliaments incorporate interactive features in their online press rooms as a form of communication, not only with news media organisations but also with citizens. Methods. Content analysis was performed in the online press rooms to evaluate their accessibility, information content types, and interactive possibilities. Results and conclusions. The results show an excellent level in terms of accessibility standards, a divergent incorporation in relation to channels and tools (dissemination of press conferences, real-time broadcasts, for example) and a limited promotion of citizen participation in such aspects as suggestion boxes, the ability to make comments and the use of synchronous tools, among others.
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