Background/Purpose: Advancement of technology has been proven in every field. To establish a good business or any organization is very crucial nowadays. Businesses are moving tremendously and competitors also high in number. It is very important to take a good decision based on reviews and feedback of customer, etc. By combining the strength of technology and business knowledge, Business Intelligence allows you to make good decisions that are fully informed and stay one step ahead of the competition. With the help of business intelligence tools businesses can use their data in a better way. Business intelligence incorporates Data mining, Data Analytic, Data Visualization and Machine learning to help organization for the analysis of data. This article provides the analysis of Business intelligence and machine learning techniques used in e-commerce website and ABCD framework to inspect the key factors. Objective: Analyses the business intelligence technology and sentiment analysis on E-commerce website. Design/Methodology/Approach: The information and details for this case study is obtained from different scholarly articles published in various journals and company websites. Findings/Result: The study of this paper delivers the importance of customer behavior and how it helps in growth of the industry using machine learning and business intelligence. Originality/Value/Novelty: The result of this paper gives an explanation of business intelligence and machine learning approach for customer feedback in e-commerce companies and advantages of e-commerce websites. Paper Type: Case study paper to study the advantages of business intelligence and machine learning for customer satisfaction.
Background/Purpose: Cloud computing is the buzz word today as it has made its presence felt in many fields, such as business, education, industries, e-commerce to list a few. The concept of cloud storage is the IT service provided on the internet which allows the flexibility of paying for only the actual usage that is in short it is pay as you go. The companies now have the option to rent computing power, storage, and databases from the service provider. This avoids huge financial investment for procuring, operating, and maintaining licensed software, physical data centers and servers. To overcome the challenges in general the storage medium, it is important upgrade to cloud concept. Nowadays, new business language has seen tremendous success by putting their services and data on the internet without relying on any physical devices. There are many service providers who cater this segment. This paper provides an analysis of the company Amazon Web Services which is the major service providers in recent times. Objective: In this case study we focus on the cloud storage services of Amazon Web Service. Design/Methodology/Approach: The related information and details for this case study on Amazon Web Services was obtained from various scholarly articles published in various peer reviewed journals, conferences and company websites. White papers have provided additional information. Findings/Result: The study of this paper focus on the relevance and importance of cloud storage in the present era. The need, requirements and necessity of various services provided by AWS, financial plan, different products of AWS, Leading clients and types of cloud services are discussed. Originality/Value: The study provides a brief overview of Amazon Web Services, nature and manner of various data collection, data management, information about cloud storage and various cloud services of AWS. Paper Type: Case Study on the importance of storage and computation requirements for services on web, various service providers, with special reference to Amazon Web Services.
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