Ketchup flow properties were investigated with a concentric cylinder viscometer in the temperature range .from 30°C to 80°C. A partial characterization of the product viscoelastic behavior at 30°C was also made by "Strain test" and "Frequency test. " The Harper and El Sahrigi equation (7" = acJ eEdRT), as well as the equation that links the apparent viscosity of ketchups to the serum viscosity and to the pulp content (% = qserum +A(%PJB), do not describe adequately the ketchup flow behavior that we found to be highly affected by the production technology and by the raw materials used.