The current study was done to examine and investigate the factors that influence the purchase behavior among the flat purchaser in Chidambaram, Tamilnadu. Data were collected through structured questionnaire gleaned from the literatures. The respondents were selected using convenience sampling as it is the earliest and easiest method of implementing the sampling technique. The size of the sample population was determined as 100 and the questionnaire were used to collect the data. SPSS package was used for statistical analyses of the data. Regression analysis was performed to assess the influence of factors on buyer behaviour. The result of the study shows that factors are significantly influence on post purchase behavior of flat purchaser.
The purpose of this paper is to explore the impact of marketing through social media on consumer engagement. The sample population consisted of the online purchasers through a leading website of Chennai, for the previous 5 years. The respondents so selected for the study were asked to explain which type of postings on the websites made them to purchase through online, which of the factors made them to take part in online purchase and also to explore if these features have an influence over their purchase behaviours. The respondents of the study were selected through convenience sampling methods and the sample size was 100. The data was collected using a questionnaire and the analysis was executed through regression. The results of the study revealed that all the statements of social media marketing have positive relationship with consumer engagement. Except second factor “The privacy of the consumers who use the product is maintained.” all other factors are highly significant with consumer engagement which means social media marketing have strong relationship with consumer engagement.
The concept of management refers to the process to plan, to organize, to staff, to direct and to control the activities in any organization for achieving the common goal in a very systematic manner. Further, the term management refers to both a method of science art to empower individuals and to make an institution more efficient and effective when compared to the state without the manager and the management. As a process of the institution, the management lies amidst the policy formation for and the actual control and command of the forces in the military sector. management covers elements like management of the resources of sector, management of the personnel in the field and acquisition management.
Assessment of how the constructs of job characteristics influence job performance is the main aim of this study. Data was collected through simple random sampling. The restaurants of Chidambaram were the area selected for the study and 100 samples were collected from those industries Data was collected through simple random sampling. The collected data was summarized in SPSS. Data was analyzed through regression in order to find out the influence. Findings of the study exhibited the result that construct of job characteristics except that of task identity all other dimensions are influenced higher job performance.
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