Purpose -The purpose of this paper is to elaborate holistic strategies in the formation of products and services that provide an opportunity for active engagement of visitors in development of tourist destination. Design / Methodology / Approach -This paper is designed as a business plan that offers strategic and operative guidelines for implementation of the holistic approach. By combining holistic paradigm with the design science research methodology, this article explains how to develop holistic projects in tourism and why such projects represent a smart investment. Findings -Involvement of visitors in qualitative improvement of their destination creates strong emotional bond that increases return visits and boosts loyalty. The strategy of the visitor involvement can be applied in different types of the artistic, cultural, agricultural, historical and environmental projects. By forming a common framework in which many different individuals can participate and co-create, holistic projects may improve general quality of some eco-system. Holistic development represents an active, creative and social process that stimulates synergy within different industries in the local community. Originality of the research -This is one of the first studies about the holistic gardens in the Republic of Croatia that explains how to create sustainable relationships between stakeholders in the tourist destination.
An integral communication tool is producing a coherent message while attempting to achieve synergy among different types of communicators. By encouraging a purposeful dialogue and automatic exchange of relevant information, these kinds of tools can improve our mutual understanding, cooperation, collaboration and competitiveness. The main problem in collaboration is finding compatible partners, friends and people (with similar interests) with whom we can build long-term relationships in different fields of life, such as family relations, education and leisure. The same applies to all economic activities. The authors find a solution to this problem in the development of an integral communication tool that has the three main objectives: self-improvement, relationship improvement and qualitative improvement of collaboration. By analyzing the requirements of potential users, the authors have developed a conceptual model of an integral communication tool that explains its basic functions, subsystems and information connections.
By using various scientific methods, including methods of survey (N=996) and methods of descriptive and inferential statistics, this research tries to explore how many young people in the Republic of Croatia need help in professional orientation and how they choose their professions. Given that only 21.9% of the respondents are completely confident in what their vocation will be, while 41.7% of them estimate they will have middle, low or very low ability to find jobs in occupations they have chosen. The research suggests that a large number of young people in the Republic of Croatia need services of professional orientation. The most important factors that motivate young people to choose a specific career are personal interest for that profession, opportunity to have fun, personal talent and an opportunity to meet new and interesting people. Interestingly, a good salary, possibility to travel and opportunity for a fast employment are only partially important factors. Although the Croatian educational system provides a satisfactory level of preparation in both, theoretical knowledge and practical skills relevant to the professions that young people want to deal with, the conducted research suggests there is a place for substantial improvements, especially in vocational education and training (VET) services that support more opportunities for learning of practical skills.
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