Shopping addiction tendency is defined as being so occupied about shopping that consumers become driven by uncontrollable shopping urges and as a result of facing negative psychological, social and financial consequences. Based on a field study on university students (N=372), this paper examines hedonic shopping, escapism and negative mood reduction, as motivational determinants of shopping addiction tendency, which is a relatively less studied area of consumer behavior in Turkey. The findings indicate that, hedonic shopping, escapism and negative mood reduction all have significant effect on shopping addiction. Getting its mainstream studies from compulsive buying literature, shopping addiction literature focuses mainly on the enjoyment gathered from shopping action However this study provides new insights into potential antecedents of shopping addiction as negativity avoidance and escapism, which are negative psychological states with respect to shopping addicts quest for shopping enjoyment.
Though its recent popularity on consumer preferences and academic environment, history of counterfeiting dates back to Romans. Such an ancient term has led researchers of this study to illuminate the existing body of research on counterfeiting through a content analysis; and identify theoretical gaps and opportunities for further research from marketing perspective. Based on these objectives, the structure of the study is as follows. The first section of the article provides some background information on counterfeiting and following sections present the research methodology as well as report the main findings of 65 articles published through last 37 years. The present study provides a valuable systematic review and suggestions for further research to the researchers interested in the motivations of counterfeit consumption.
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