The implementation of sustainability practices in the tourism system requires the participation of a variety of actors. While much research has focused on supply-side issues associated with sustainable tourism, there has been less focus on supply-side issues associated with consumer behaviour and business-related travel. This paper addresses the behaviours this significant market segment. As behavioural change is seen as a key mechanism for achieving emission reduction, this paper focuses on behaviours of business travels from four countries: Canada, Switzerland, Russia and the U.S., using values-attitudes-behaviour (VAB) theory. We employ Principal Components Analysis to reduce the variables down to four factors and related factor scores. Stepwise multiple linear regression was then used to measure causal associations. The findings show how national cultures, demographics and values influence (although at different levels) the sustainable attitudes and behaviour of business travellers. These results have implications for future corporate travel policy. The recent impact of the COVID-19 global pandemic is also addressed.
The paper examines how country image affects the intention to visit a destination by means of a quantitative study conducted in Russia. It specifically explores the mediating influence of psychological destination image, functional destination image, and attitude towards the destination between country image and visiting intention. Data for the research were collected from a survey involving 919 respondents in Russia who had gone on a vacation, at least, once in the past 12 months. A series of mediation models indicated that through psychological destination image, functional destination image, and attitude towards the destination, country image mediates the intention to visit. The results imply that the holistic brand image of a destination has a strong influence on international tourists’ intention to visit. Therefore, marketers should integrate country image in destination marketing messages.
<p>The implementation of sustainability practices in the tourism system requires the participation of a variety of actors. While much research has focused on supply-side issues associated with sustainable tourism, there has been less focus on supply-side issues associated with consumer behaviourandbusiness-relatedtravel. Thispaperaddressesthebehavioursofthissignificantmarket segment. As behavioural change is seen as a key mechanism for achieving emission reduction, this paper focuses on behaviours of business travels from four countries: Canada, Switzerland, Russia and the U.S., using values-attitudes-behaviour (VAB) theory. We employ Principal Components Analysis to reduce the variables down to four factors and related factor scores. Stepwise multiple linear regression was then used to measure causal associations. The findings show how national cultures, demographics and values influence (although at different levels) the sustainable attitudes and behaviour of business travellers. These results have implications for future corporate travel policy. The recent impact of the COVID-19 global pandemic is also addressed.</p>
<p>The implementation of sustainability practices in the tourism system requires the participation of a variety of actors. While much research has focused on supply-side issues associated with sustainable tourism, there has been less focus on supply-side issues associated with consumer behaviourandbusiness-relatedtravel. Thispaperaddressesthebehavioursofthissignificantmarket segment. As behavioural change is seen as a key mechanism for achieving emission reduction, this paper focuses on behaviours of business travels from four countries: Canada, Switzerland, Russia and the U.S., using values-attitudes-behaviour (VAB) theory. We employ Principal Components Analysis to reduce the variables down to four factors and related factor scores. Stepwise multiple linear regression was then used to measure causal associations. The findings show how national cultures, demographics and values influence (although at different levels) the sustainable attitudes and behaviour of business travellers. These results have implications for future corporate travel policy. The recent impact of the COVID-19 global pandemic is also addressed.</p>
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