Brazilian carnival is synonymous with national identity, together with football, a sport for the crowds, and on both lies the complex task of building the seductive image of the mastery of making shows that mainly marks Rio de Janeiro as a cultural and tourist center. The general objective was to analyze the carnival service providers' imaginary about HIV prevention. The present work had as specific objectives to identify the socio-educational profile of carnival service providers and to analyze the meaning of the words HIV and HIV prevention for these service providers. In this research, we sought to identify what is going on in the imagination of people working in the Rio carnival when it comes to the themes of HIV and HIV prevention. The study of the carnival service providers' imagery about HIV (Human Immunodeficiency Virus) prevention is relevant in that it will make it possible to establish a profile of this population, based on the studied dimensions of the HIV prevention imagery and, consequently, it can provide the dimensioning of the educational actions necessary to consolidate this practice in this population. Results were obtained through data collection, in order to substantiate the conclusion and achieve the objectives with resolutions of the research problem.
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