This study examined the essential factors required to drive agricultural productivity and marketing towards enhancing rural transformation. Nigeria data on Total Factor Productivity (TFP) generated using the Solow’s residual approach, quality of labour force captured by different educational levels and health status, availability of credit, and the role of female gender among others were used for the period between1981-2016. Autoregressive distributed lag method was employed as no existence of long-run association was found among variables confirmed by the bound testing result. Findings showed that the female labour force is positively significantly related to TFP. Educational levels of labour were positively but insignificantly related to TFP except the primary educational level. Life expectancy rate was significantly negatively related to TFP. We thus recommended among others that female access to education and credit be enhanced to improve the female labour agricultural productivity, enhances the rural secondary and tertiary educational levels as well as increase in investment in farmers’ health status.
The rural transformation has been noted as an important national policy goal. This requires among other things the use of recent technology to enhance agricultural production. This study examined the role of digital marketing in rural transformation. The objective of the study was to determine the impact of digital marketing using ICT devices on Nigeria's rural transformation. Nigeria's time-series data on agricultural value-added was used as a measure of rural transformation on some measures of digital marketing (the percentage of internet users and the proportion of mobile users). Rainfall and some control variables were also included over the time from 1995 to 2018. Ordinary least square estimation method was employed in a linear model as no cointegration was found among the variables, proved by the bound testing result. The outcome showed that digital marketing is positively and substantially related to rural transformation. We hence, advocate that digital marketing be strongly encouraged by providing the needed infrastructure facilities as well as increasing the availability of education in the rural areas among others.
Contribution/ OriginalityThis present study contributes to the role of digital marketing towards agricultural production which has received some literature by employing econometric estimation techniques contrary to most previous studies that employed survey methods. It also took a step by including rainfall in the model which has not been captured before now.
There seems to be a vicious cycle between climate change and income inequality. Hence, this study examined the existence of a feedback relationship between climate change and income inequality in Nigeria. The study employed an annual data series for the period from 1980 to 2020. Income inequality was measured by Gini while climate change was captured by temperature. The upshot of the study revealed that there is a feedback substantial connectivity between climate change and income inequality. The impact of climate change on income inequality conformed to the U-shaped hypothesis. Other factors of climate change were population growth, economic development, and emission of carbon dioxide. Hence, the study pertinently advocates and recommends effective population control, reduction of income inequality through the provision of employment and education, and the supply of modern and efficient energy in the purse of economic growth and development.
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