POKORNÁ JANA, ČÁSTEK ONDŘEJ: How to measure organizational performance in search for factors of competitiveness. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, LXI, No. 2, pp. 451-461 The aim of this paper is to fi nd an appropriate method of expressing a company's performance in order to off er it to researchers for the purpose of subsequent searches for factors aff ecting corporate competitiveness. Of the possible approaches to performance measuring, and a er considering their advantages and limitations, we have chosen long-term fi nancial indicators, Assets Growth and Return on Assets, because each of these indicators represents one of two possible strategies to improve fi nancial performance. This article thus presents the alternatives that are off ered for that purpose as well as several means of using selected indicators (cluster analysis, etc.). While verifying the suitability of the various means, we assumed that the better the fi nancial performance is expressed, the higher the accuracy of methods seeking competitiveness factors will be under otherwise similar conditions. We have employed the Sequential Floating Forward Selection (SFFS) as the appropriate factors seeking method, which has already been used for similar types of tasks in other fi elds. The best results of expressing a company's performance were achieved using the method of adding the standardized values of both indicators. competitiveness, fi nancial performance, Sequential Floating Forward Selection, k-Nearest NeighboursResearch on the competitiveness of companies has been an attractive and frequent topic, not only currently, but for decades. Most interest in this area has been always raised by looking for competitiveness factors. First in the viewfi nder appeared the factors price and quality (Schumpeter, cited by Jirásek, 2000) followed in the 80's by a long time unsurpassed Michael Porter (1980, 1985) who focused on the structure of company`s microenvironment. Next studies paid attention to the internal factors. Many authors have managed to prove infl uence of various factors on the performance of a business, such as research and development (Lev
Stakeholder Approach and the Corporate Financial Performance The following paper aims to describe the analysis and utilization of stakeholder approach, which was used in the research of the Research Centre for Competitiveness of Czech Economy. The stakeholder model was employed in the research to explain the behavior of enterprises and to find factors of competitiveness. Here we can find assessment of stakeholders' importance and its relationship to corporate financial performance with some chosen interfering factors, which is preceding step before assessment all potential factors of competitiveness using multi dimensional analysis. Also the achieved results are related to chosen international and Czech studies.
Ethical consumerism is a growing field. It attracts increasingly more attention not only from the supply and demand sides, but also from researchers. Numerous surveys are trying to describe consumers’ behaviour; many studies are trying to identify and analyse what contributes to the higher ethical consumption. While this is also the case of the Czech Republic, empirical evidence focused on the effect of consumers’ values on ethical consumerism in the Czech Republic is still missing. Therefore, our goal is to examine the effect of consumers’ values on Fairtrade consumption in the Czech Republic. We measure the values through the Human Values Scale (developed by S. Schwartz) and use socio-demographic characteristics as control variables in a multivariate model. We find that Universalism and Power are values which can predict the frequency of Fairtrade purchases among Czech online Fairtrade shoppers. Along with Universalism, gender proves to be an important predictor too. While generalizing our results, we must bear in mind that our sample describes only those who do purchase Fair trade products on-line.
AMBROŽOVÁ MARIANA, ČÁSTEK ONDŘEJ: Purchasing behavior of Fairtrade customers. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, LXI, No. 7, pp. 1957-1967 The volume of corporate social responsibility (CSR) activities is increasing worldwide; the European Union considers CSR to be one of the ways to achieve the most competitive economy and CSR awareness is also rising among companies in the Czech Republic, their customers, and the public. Bearing this in mind, Fairtrade goods, a subset of CSR and sustainable development, is an attractive step for vendors to take towards their customers. In this paper, we try to learn who the buyers of Fairtrade products are and what their motivation is in order to help Fairtrade dealers know their target group better, while at the same time helping expand this target group for organizations such as Fairtrade Czech Republic. We utilize an empirical survey and employ both univariate and bivariate statistical analyses (descriptives, associations, correlations) for this purpose. While some previous fi ndings were confi rmed, such as (the infl uence of age and education on Fairtrade purchasing behavior, moral principles and quality of the product being stated as the most important motives to buy Fairtrade products, the signifi cance of the Fairtrade logo and certifi cate for the buyers' awareness) one was disproved. According to the gathered data, the economic situation of a household does not aff ect Fairtrade purchasing behavior.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.