Live text commentary has, in recent years, emerged as a prominent mode of reporting sports actions to an online audience in real time. Prior studies have mainly adopted a textual analysis approach in examining this written genre of sports commentary. Working within a media multitasking and technology acceptance paradigm, this study investigated the patterns of, perceptions, and motivations that drive online consumption of live text commentary among football fans. Data were obtained from a survey of 312 Nigerian football fans. Findings showed that Nigerian fans access live text commentary in a supplementary and contemporaneous fashion with television and radio live football broadcasts. It was revealed that fans were more likely to access live text commentary to follow European football league matches than those of the domestic league. However, the local–foreign spectatorship preference margin was found to be minimal when fans follow country-based football matches. Results also established that fans' motivations and perceptions, which were found to be more utilitarian than hedonic in direction, significantly mediate the relationship between actual consumption and intention for future consumption of live text commentary. Implications and contributions of the study's findings were discussed.
The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argues that the nature and strength of interaction in the society change as new media technologies evolve. This study is a descriptive and predictive discourse on how social media skits are reshaping audience consumption, participation, expectation, and production of entertainment. As opposed to broadcast experience, the audience engage with social media skits, own them, many times produce them, form relationships around them, demand for new contents, and through their reactions, affect the sustainability of the content providers online. They also redefine entertainment for comedians who release skits to test new comedy materials. These interacting features together reshape the way the audience experience entertainment on social media.
The internet and its emerging technologies have expanded global communication landscape to the extent that citizens have unbridled access to social media, just as the mainstream media integrate them into their operations. Despite the productive and interactive potentials of social media, there has been a rise in the cases of hate expression as one of the pitfalls of the digital revolution. Nigeria has had her share of the menace of hate expressions among its citizens, prompting legal and regulatory measures to check the menace. This paper discusses the recent efforts of the Nigerian government in the areas of legislation and regulation in checking hate speech. It critically examines the extant Cybercrimes (Prohibition, Prevention, etc.) Act of 2015; the Independent National Commission for the Prohibition of Hate Speeches Bill introduced in the Nigerian Senate
A major feature of any progress-prone human setting is the capacity to reflect on its acts. Reflection entails retrospectively evaluating one's actions with the intent to encourage what works and halt what does not. This paper reflects on vital issues in journalism and mass communication training in Nigeria by highlighting and discussing these issues from the standpoints of where we are and where we could be. Using the Reflective Practice theory as a framework, the author examines issues around such variables as admission processes, quality of faculty, curricula, programme accreditation, internship and training infrastructure. The paper identifies the absence of synergy between journalism academia and the industry as a major gap in the total process of journalism education in Nigeria. The paper is strewn with relevant recommendations that could bring the Nigerian journalism and Mass communication training to the front row and thus enable it to compete effectively with journalism training institutions in advanced climes.
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