Knowledge, according to researchers, is significant for competitive advantage. This study aimed to investigate the impact of product knowledge on firm performance in Nigeria. This study employed a survey research design. Primary data was employed for this study and 532 copies of the questionnaire were administered to the respondents of the study. Regression analysis was employed to verify the hypotheses formulated for this study. Results revealed that product experience knowledge is the most significant measure of product knowledge driving firm performance. The study concluded that the relationship between product knowledge and how efficient the salesperson will be in driving the firm's revenue reveals the process by which salesperson knowledge influences firm performance. The study, therefore, recommends that to increase their performance, firms should improve the salespersons' knowledge of their product and motivate them to seek creative ways to drive revenue. Keywords: Firm Performance; Objective Product Knowledge; Subjected Product Knowledge.
Small and medium-sized businesses (SMEs) are the foundation of any economic activity. As issues arise in the environment, there is a need to incorporate or optimize several other new capabilities to explain small and medium enterprises' competitiveness. The study aims to investigate entrepreneurial capabilities and SMEs' competitiveness in Lagos state. It employs a survey research design. Cross-sectional data from the primary source were collected through the means of a validated and reliable questionnaire. A sample of 400 respondents was purposefully drawn from the population. The data were analyzed using ordinary least square statistics. The results show that entrepreneurial networking is the most significant driver of SMEs' competitiveness, followed by entrepreneurial networking and then by proactiveness. The study concludes that entrepreneurial capabilities are critical to SMEs' competitive advantage. It recommends that entrepreneurs should develop their capabilities to be able to achieve competitiveness. Keywords: Entrepreneurial Capabilities; Proactiveness; Marketing Orientation; Networking, SMEs.
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