PurposeThis paper aims to provide a framework of the multidimensional concept of one master data. Preconditions required for successful one master data implementation and usage in large high‐tech companies are presented and related current challenges companies have today are identified.Design/methodology/approachThis paper is qualitative in nature. First, literature was studied to find out the elements of one master data. Second, an interview study was carried out in eight high‐tech companies and in three expert companies.FindingsOne master data management framework is the composition of data, processes and information systems. Accordingly, the key challenges related to the data are that the definitions of master data are unclear and overall data quality is poor. Challenges on processes related to managing master data are inadequately defined data ownership, incoherent data management practices and lack of continuous data quality practices. Integrations between applications are fundamental challenge to tackle when constructing an holistic one master data.Research limitations/implicationsStudied companies are vanguards in the area of master data management (MDM), providing good views on topical issues in large companies. This study offers a general view of the topic but not describes special company situations as companies need to adapt the presented concepts for their specific case. Significant implication for future research is that MDM can no more be classified and discussed as only an IT problem but it is a managerial challenge which requires structural changes on mindset how issues are handled.Practical implicationsThis paper provides a better understanding over the issues which are impacting on the implementation of one master data. The preconditions of implementing and executing one master data are: an organization wide and defined data model; clear data ownership definitions; pro‐active data quality surveillance; data friendly company culture; the clear definitions of roles and responsibilities; organizational structure that supports data processes; clear data process definitions; support from the managerial level; and information systems that utilize the unified data model. The list of preconditions is wide and it also describes the incoherence of current understanding about MDM. This list helps business managers to understand the extent of the concept and to see that master data management is not only an IT issue.Originality/valueThe existing practical research on master data management is limited and, for example, the general challenges have not been reported earlier. This paper offers practical research on one master data. The obtained results illustrates the extent of the topic and the fact that business relevant data management is not only an IT (application) issue but requires understanding of the data, its utilization in organization and supporting practices such as data ownership.

This article studies practical challenges experienced by ICT (Information and Communication Technology) companies when managing product configuration under the circumstances of various customer requirements, different product portfolios, and extensive product complexity. The analysis from interview results concentrates on the prioritised issues and how to ensure effective product configuration from practitioners' perspective. The results of this study indicate that typical challenges for product configuration formalisation include fuzzy product offering, lack of configuration strategy, mechanisms, and general product structure. This research highlights the need for industrial managers to adapt a top-down approach starting from business and strategy, instead of focusing on the challenges of single products when formalising product configuration. Companies need systematic configuration logic over their entire product portfolio and not to focus only single product variant options. Consequently, they need to define a generic product structure to support product configurations that covers all product types such as hardware, software and services. This study also highlights the need for better formalization of service products since they have become an integral part of ICT products. These findings are derived from actual business circumstances and their current difficulties.