The advent of projection in exhibitions in the early 1960s brought with it a new form of automatized exhibition. Its rise was part of a larger phenomenon of automation and of rationalization of informational processes in Western society, with the rise of electronics. The Swiss National Exhibition in Lausanne in 1964 offers a good example of this: slide shows and multi-screen projections were used to promote administrative automation and to foster a new market of exhibition machinery.Au début des années 1960, l’avènement de la projection en exposition est indissociable d’une automatisation de l’exhibition des images; il participe ainsi d’un phénomène plus large d’automatisation et de rationalisation des processus informationnels dans la société occidentale avec l’essor de l’électronique. L’Exposition nationale suisse de Lausanne en 1964 en offre un bon exemple : diaporamas et projections multi-écrans y sont mis au service d’une célébration de l’automatisation administrative, ainsi que de la promotion d’un nouveau marché de la machinerie d’exposition
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