Abstract-We propose a framework for Twitter events detection, differentiation and quantification of their significance for predicting spikes in sales. In previous approaches, the differentiation between Twitter events has mainly been done based on spatial, temporal or topic information. We suggest a novel approach that performs clustering of Twitter events based on their shapes (taking into account growth and relaxation signatures). Our study provides empirical evidence that through events differentiation based on their shape one can clearly identify clusters of Twitter events that contain more information about future sales than the non-clustered Twitter signal. We also propose a method for automatic identification of the optimum event window, solving a task of window selection, which is a common problem in the event study field. The framework described in this paper was tested on a large-scale dataset of 150 million Tweets and sales data of 75 brands, and can be applied to the analysis of time series from other domains.
With the advancement of web technology and its growth, there is a huge volume of data present in the web for internet users and a lot of data is generated too. Internet has become a platform for online learning, exchanging idea s and sharing opinions. Social networking sites like Twitter, Facebook , Google+ are rapidly gaining popularity as they allow people to share and express their views about topics, have discussion with different communities, or post messages across the world. There has been lot of work in the field of sentiment analysis of twitter data. This survey focuses mainly on sentiment analysis of twitter data which is helpful to analyze the information in the tweets where opinions are highly unstructured, heterogeneous and are either positive or negative, or neutral in some cases. In this paper, we provide a survey and a comparative analyses of existing techniques for opinion mining like machine learning and lexicon-based approaches, together with evaluation metrics. Using various machine learnin g algorithms like Naive Bayes, Max Entropy, and Support Vector Machine, we provide research on twitter data streams.We have also discussed general challenges and applications of Sentiment Analysis on Twitter.
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