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International audienceThis article aims to measure the influence of two environmental strategies: “concerned citizen” and “proactive” strategies on firms’ performance. A two-step data envelopment analysis (DEA) procedure is therefore used on a sample of 38 French ski resorts. First, the DEA method is used to evaluate ski resorts’ operational performance. Second, the impact of environmental strategies on their performance is analyzed via a bootstrapped truncated regression model. Contrary to findings of current studies, these results show that a “proactive” environmental strategy is not more positively correlated with firms’ performance than a “concerned citizen” strategy. The research highlights an inflection point on the correlation between environmental strategy and organization’s performance. By clarifying which green initiatives lead to performance improvements, this study helps managers defining their most advantageous environmental investments

L’examen des modes de gestion des opérateurs de remontées mécaniques français conduit à questionner leur rôle et influence sur la performance de ces entreprises. L’étude empirique menée auprès d’opérateurs de remontées mécaniques rend compte des différentes structures de gouvernance appliquées pour assurer la compétitivité des stations de sports d’hiver et le soutien de l’activité touristique de ces territoires. Ce travail analyse la relation entre modes de gestion et performance à l’aide de la méthode DEA et d’un test statistique Kruskal-Wallis. La discussion permet de mettre en avant des contributions managériales.

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PurposeEventscape is widely recognised as having played an important role in the image of wine events; however, research on this topic is scarce, with only a few studies examining the image of a wine tourism event. To date, no studies have examined eventscape and attitudinal variables of a wine event together, thus indicating a gap in the research. Further research to gain a deeper understanding of the role these factors play is needed; thus, this paper aims to explore the relationships between event image, eventscape, satisfaction and loyalty in wine events.Design/methodology/approachA structured questionnaire was chosen for data collection, with a final sample of 117 valid responses. Qualitative data was analysed by means of content analysis. Univariate and bivariate statistical analyses were performed to analyse eventscape attributes and explore its relationship with event image, satisfaction and loyalty.FindingsThe paper highlights that perceptions of eventscape are intrinsically related to perceived event image and reveal a statistically significant relationship between these two elements. Results show the importance of the social dimension in the image perception of a wine event and point to conviviality as the main element. This study also reveals a relationship between perceived event image and attitudinal variables and suggests that having a positive image of the event positively influences levels of satisfaction, which are higher, and willingness to participate in future editions of the event. Findings also reveal a relationship between event image and loyalty.Originality/valueWine-related events are undergoing significant developments, creating a need for competitive strategies to develop wine tourism and vineyards in certain regions. Research in this field is scarce to date; therefore, this paper adds to the literature by the studying consumer behaviour of attendees at wine events.