The problematization of the study is based on the identification and analysis of social factors of sustainable development. In the ESG system, communication factors help shape the public space. The problems of ESG principles and factors are increasingly reflected in today's media news, which is manifested in the growth of publicity and replication of this topic in social media.. The article examines the influence of new media on public relations and relations, on the processes of socialization of new generations entering life. The modern media industry is transforming business models and management decisions driven by trends for sustainable development, significant changes are taking place in socio-cultural life, in the field of media and communications. Social media plays an important role in ensuring sustainable development. Communications that are initiated in the information space make it possible to convey the meanings of the values of sustainable development to audiences using various tools and media channels. The accounts of various social networks generate and retransmit content that can contribute to the promotion of the principles of sustainable development. The analysis of the media discourse of social networks made it possible to identify the pain points of this process. The research is aimed at identifying the specifics of public relations, the formation of a culture of media behavior in social networks of representatives of different generations and the importance of communication in order to implement the concept of sustainable development.
For a number of reasons, the domestic construction industry has traditionally been characterized by a conservative attitude to such means of influencing the market as marketing in general and branding in particular. The excess of demand over supply, observed in the Russian housing market for a long time, allowed the construction companies to consider marketing as an unnecessary, unproductive element of market activity. However, the active growth in production volumes that took place in the field of housing over the past 20 years has led to a significant intensification of competition between the construction companies, contributed to the increased demands from the consumers, and, as a result, forced many construction companies to reconsider their old attitude to marketing. To date, almost every major construction company operating in the housing market is already actively using certain marketing tools. Branding was no exception in this series either. Creating and promoting brands of construction companies and residential complexes has become a daily practice. A review of the current situation, problems and prospects in this area are the objectives of this article.
The development of information and communication technologies, along with the influence of restrictions caused by the global coronavirus pandemic, leads to a revision of current education technologies, in which the format of presentation of educational material plays an important role. The format of the presentation of educational content directly affects the involvement of students in the process of obtaining information, which, in turn, contributes to better memorability and assimilation of the material. The article attempts to assess the perception of the youth audience representatives of various formats of content presentation used in the learning process: visual, auditory, text. It is also made an attempt to determine the most and least popular formats among the audience. The research is based on a questionnaire of respondents with experimental elements. During the survey of 250 respondents, it was revealed that the video format is a priority in terms of ease of perception, memorability, and ease of presentation of the material.
This article deals with the “Don Valley” the territorial cluster tourist destination media promotion specifics and such a tourist product as the enotours. The authors allocate the features of enological tourism promotion in the region. Structural changes in the tourism industry led to search for new forms of promotion of both traditional directions of tourism and the new tourist products. The pandemic 2020 largely paralyzed the tourist industry while the state measures taken to support this industry are insufficient. There is a need to make active use of all available resources to support tourism and the media resource in particular. The media promotion specifics of the “Don Valley” tourist destination of the territorial cluster have been investigated within the study, existing problems were identified and approaches were developed to solve them. The media promotion today is a promising method for promoting the tourist product. The social media usage problems in terms of promoting the wine tours and developing the “Don Valley” enogastronomic tourism of the territorial cluster are identified. The algorithm of work in a media space allowing attractivation of enological tourism, wine tours promotion, as well as solving some tasks to restore the tourist sector in the region, has been conceived.
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