This study underlines the value of the brand personality and its influence on consumer's decision making, through relational variables. An empirical study, in which 380 participants have received an SMS ad, confirms that brand personality does actually influence brand trust, brand attachment and brand commitment. The levels of brand sensitivity and involvement have also an impact on the brand personality and on its related variables.

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This research's objective is to verify the relationships between the consumer's perception of logistics' efficiency, satisfaction and behavioral intention. The logistic components perceived by the consumer were identified by a qualitative research. A questionnaire was conducted nearby 290 participants in order to check the impact of loyalty and mood on the sensitivity to the logistic function's efficiency and the influence of the latter on satisfaction and the patronage intention. Results show that the sensitivity to logistics efficiency is found to be three dimensional. It is subdivided into sensitivity to merchandising, availability of products and associated information, logistical sensitivity at the department level and logistical sensitivity at the tills level. This research found that loyal consumers are less sensitive to logistics efficiency. The latter is positively influenced by shopper's mood. Satisfaction and patronage intention are influenced only by the logistical efficiency at the tills level. This research can help the stores' managers to avoid problems triggered by the perception of logistical activities and to minimize their negative impacts by manipulating other in store variables. Its originality stems from the newness of considering the perception of the store's logistical function as a consumer variable which may have an impact on his behavior.

This study aims at re-specifying and extending the DeLone and McLean information systems success model and verifying the extended model in the context of mobile banking applications. The model integrates a relationship-driving indicator, namely perceived value and a condition that permanently predicts the use of technology: usefulness. This framework derives its originality from the integration of these variables and verification in timely and innovative service, namely mobile banking applications. The results allowed to accept the hypotheses assuming the impact of the perception of usefulness and value, as well as system and service quality on satisfaction. The latter has a significant influence on continuance intention. However, the impact of information quality was insignificant, and hypotheses assuming the dependence of continuance intention on usefulness and service quality are rejected. These results are discussed, and the conclusion deduces managerial recommendations and directions for future research.

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