Strategic support of the company’s work in the international market requires a complete restructuring of business processes in a crisis situation and improvement of the company's relations with both consumers and producers. The necessity to form a combined production cycle to reduce competition should not be overlooked. The dynamics of the formation of modern enterprise forms the need for a constant analysis of emerging investment proposals. The novelty of the study is determined by the fact that the company must ensure a change in the format of work when entering the international market and identify the possibilities of strategic formation of financial and organizational reserves for the possibility of autonomous provision of activity for several production cycles. The authors show that in order to understand the development strategy, the enterprise needs to integrate diagnostic tools into the system of production indicators, which can provide an integrated assessment of the quality of enterprise management. The practical significance of the study is determined by the need to formulate an enterprise development strategy for a period of up to five years. The main value should be determined in the structure of ensuring the damping of crisis phenomena in the context of stagnation of industrial production, demand and financial markets of the state. This will allow to unify investment and anti-crisis development strategies.
The purpose of the article is to generalize and substantiate scientific and methodological approaches to a comprehensive assessment of the competitive potential of enterprises and territories. The methodology of the comprehensive study made it possible to determine the features of the competitive potential of an enterprise; to divide into levels the competitive potential as a system with a view to effective management of business entities; to determine the main functions of analyzing the competitive potential of business entities at different levels; to analyze and substantiate the existing approaches to assessing the competitive potential of an enterprise; to summarize the methods of assessing the competitive potential of an enterprise; to supplement the principles of assessing and forming the competitive potential of enterprises; to substantiate the main approaches, methods and indicators for assessing the competitive potential of territories; to develop an algorithm for measuring the competitive potential of a territory to use the knowledge gained in its management. Methodology. The main research method used was systematic analysis of scientific and methodological approaches to comprehensive assessment of competitive potential of business entities at various levels, as outlined by the relevance of the work. Monographic, structural and logical methods, methods of analysis and synthesis, comparison, etc. were also used. It is determined that competitive potential is a system of capabilities, competencies and resources, under the influence of which a set of internal competitive advantages is formed in dynamics, which include two components: adaptability and innovation, and which are constantly under the influence of external and internal factors and form the level of competitiveness of economic entities at different levels of management. It has been proved that in order to assess the competitive potential of an enterprise it is advisable to identify, systematize and analyze all the elements that are its components: production, management, human resources, marketing, financial, information and innovation potential. The analysis of the characteristics of these components allows their division into levels for a more efficient management of business entities. Existing approaches to assessment of competitive potential of the enterprise are analyzed. It is determined that the main functions of the analysis of the competitive potential are: objective assessment of the factors determining the increase of the competitive potential; identification of the factors and causes of the achieved status and results; preparation and justification of management decisions; identification and mobilization of reserves for improvement and increase of the competitive potential. The methods used to assess the competitive potential of a company are generalized. The study of scientific and methodological approaches to the comprehensive assessment of the competitive potential of an enterprise allowed to add the principles that contribute to its increase, such as: the orientation of all and each employee to the action, to the continuation of the started business; the proximity of the enterprise to the customer; the creation of a creative atmosphere in the enterprise; the increase of productivity by using the abilities of the employees and their desire to work; simplicity of the organization, the minimum number of management and administrative staff, etc. The results of the study show that the competitive potential of an enterprise is a comprehensive comparative characteristic that reflects the degree of predominance of a set of indicators for assessing the capabilities of an enterprise that determine its success in a particular market over a certain period of time in relation to the set of similar indicators of competing enterprises. The competitive potential of a territory is a set of competitive advantages and attractive features of a given territory, which contribute to the efficient use of available and attractive external resources and distinguish the territory from other competitors in terms of its capabilities for effective socio-economic development. Practical implications. In order to implement the model of measuring the competitive potential of an area, an algorithm has been developed that includes the following steps: determination of the criterion of the competitive potential of an area; substantiation of the model of factors of the competitive potential of an area; formation of a system of requirements for indicators of the attractiveness of an area by factors; selection of a group of indicators for each factor that meet the requirements and characteristics; creation of a mathematical apparatus for the calculation of indicators in the assessment of factors; calculation of indicators and obtaining generalized assessments by factors; aggregation of generalized assessments by competitiveness factors and integrated assessment of the competitive potential of the territory; typology of territories by the level of competitive potential; reflection of individual territories in the ratings of competitive potential assessments; use of the information obtained for strategic planning purposes. Adherence to this sequence and content of work on measuring the competitive potential of the territory will allow to effectively use the knowledge gained in its management. Relevance/originality. The application of the integral method of assessing the competitive potential of a company allows to provide an integrated approach to the assessment of the competitiveness of the company's potential and, in practice, to obtain an assessment of its competitive position on the basis of specific indicators. In addition, the application of this approach to the real conditions of a company's operation makes it possible to take into account both the competitiveness of products and the efficiency of the company's production and economic activities.
Економiка та держава № 3/2020 46 УДК 334.716(477) Н. Г. Ревенко, к. е. н., професор, Херсонська філія Національного університету кораблебудування імені адмірала Макарова, м. Херсон, Україна ORCID ID: 0000-0002-0417-5938 Д. А. Ломоносов, к. е. н., доцент, Херсонська філія Національного університету кораблебудування імені адмірала Макарова, м. Херсон, Україна ORCID ID: 0000-0003-4394-1807 О. В. Пулянович, к. е. н., доцент, Херсонська філія Національного університету кораблебудування імені адмірала Макарова, м. Херсон, УкраїнаУ статті розглянуто сутність, призначення, склад і вплив організаційних ресурсів на забезпечення ефективності діяльності і розвитку промислових підприємств. Розглянуто і доповнено власним баченням головне поняття "теорії організації" зміст поняття "організація". Надано визначення і характеристика організаційних ресурсів, які потрібні для побудови і раціонального функціонування виробничої і управлінської систем господарюючих об'єктів. Оцінено організаційні ресурси за кількісними показниками систем, в яких вони використовуються. Розроблено структурно-логічну модель організаційної системи господарюючих суб'єктів і відмічено роль її складових елементів як організаційних чинників впливу на результати діяльності. Методичний підхід до аналізу ефективності використання організаційних ресурсів підприємств будується на системі визначених принципів і показників для оцінювання їх стану і рівня використання. Удосконалення й підвищення ефективності використання організаційних ресурсів відповідно до запропонованого методичного підходу слід розглядати як організаційну платформу успішної діяльності підприємств на ринку.In the article there is a look at the day, appointment, warehouse and supply of organizational resources for the safe functioning of the business and the development of industrial enterprises. It is taken into account and supplemented with the most powerful bacilli of the head of the understanding of "theory of organization", the serpent of understanding of "organization". It is represented by a system for streamlining the process, management and process of state-sponsored sub-projects, internal order, part-time, inter-part system, partial system, management cycle, which are implemented in static and dynamic processes of management dyalnosti. It is shown
The article describes the main modern approaches to the effectiveness of the enterprise; the concept of a culture of efficiency of the enterprise is proposed; its functions are described, which include integration, socialization, information, regulatory, epistemological and innovative. The content of a culture of efficiency, including complexes of material culture and non-material, external and internal cultures, is determined. It is proved that the management of effectiveness in terms of cultural content depends on a methodical approach to the essence of effectiveness.
Розглянуто систему показників витрат підприємств в умовах ринкового господарювання, їх сутність, поведінку й одиниці виміру. Показано, що для визначення перетворень у складі і структурі витрат підприємств в умовах ринку необхідним є застосування осучаснених методів аналізу їх розрахунку й оптимізації. Наведено перелік витрат, визначено сфери їх застосування. Результати дослідження дозво лять створити уявлення про шляхи і можливості забезпечення окупності, ефективності і беззбитковості діяльності. Запропонований ланцюг нарощення витрат підприємства дозволив узагальнити витрати за цільовим характером, класифікаційними ознаками, переліком запланованих показників витрат, струк турою собівартості і показниками витрат на отримання одиниці кінцевого результату діяльності (вало вої, товарної і реалізованої продукції). Підкреслено, що ринкові умови господарювання суттєво розши рили змістовне наповнення категорії "витрати". Доведено необхідність проєктування системи управлін ня витратами, визначення її завдань. Акцентовано на удосконаленні інформаційної бази для прийняття управлінських рішень і здійсненні їх аналізу за системою динамічно формованих співвідношень. Запро поновано схему концептуалізації підходу до побудови системи управління поточними витратами підприємств.The system of indicators of expenses of the enterprises in the conditions of market economy, their essence, behavior and units of measure is considered. The content and nature of the costs of the enterprise were considered by three groups of indicators: on the grounds of permanent and unchanging existence, on the resource principle, on the degree of generalization. It is shown that to determine the transformations in the composition and cost structure of enterprises in market conditions, it is necessary to use modern methods of analysis of their calculation and optimization. The list of expenses is given, the spheres of their application are defined. The results of the study will create an idea of ways and opportunities to ensure payback, efficiency and break even point. The proposed chain of increasing costs of the enterprise allowed to summarize the costs by target nature, classification,
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