Despite a large number of studies devoted to the intellectual capital management at industrial enterprises, its structure, evaluation and some issues remain fragmentary. In particular, there is no scientific approach to the interpretation of the content and formation of the intellectual capital structure. The process of transition of management technologies to a new level of SMART enterprises is not fully studied, and the system of rapid assessment of intellectual capital at industrial enterprises and express – management of it in connection with such transition is not considered. The need for further research in this area led us to the choice of the paper topic. The author's definition of the concept of intellectual capital is considered as a set of intellectual potential of people and structural capital, which on the basis of methods of formation, effective management, use and reproduction of intellectual resources (intellectual property and digital industry) is aimed at achieving economic efficiency of the enterprise. The paper considers the most significant approaches to intellectual capital management, highlights the features and advantages of each approach. An effective system of intellectual capital management at industrial enterprises is proposed. For this purpose, we recommend the fundamental requirements for an effective intellectual capital management system of industrial enterprises: the scientific principle, the principles of complexity and consistency, collegiality of decisions made, permanence, innovation principle and informatization. It is the principle of informatization that allows us to monitor the internal and external environment of the enterprise and consider the studied phenomena and factors in dynamics. For the effective implementation of the management system principles, the requirements of efficiency and adaptability, high speed, completeness and reliability are selected, which contribute to the construction of a competitive intellectual capital management system for industrial enterprises.
Higher education in Ukraine has faced new difficulties in 2023 (martial law, evacuations, relocations, need for adaptation, and tension), but distance learning has been offered. Therefore, problems such as introducing innovation, enhancing the effectiveness of this type of training, and improving distance education methods remain important. Enhancing students' enthusiasm, initiative, and sense of responsibility in the process of learning and its practical implementation are crucial components of teaching activities. Utilizing mobile apps for educational purposes is a way to rev up and diversify the educational process. Young people can be encouraged to use smartphones and tablets for educational reasons, because they frequently use them for communication and entertainment.
The article is devoted to the use of certain mnemotechnical methods in the educational process in higher education when teaching foreign languages and historical disciplines. Our attention is focused on studying the types and features of memory, the importance of strong memory. Under mnemotechnical methods the authors understand a set of techniques that increase the amount of memory and make it easier to remember information. It is proved that the basis of mnemonic memory is visualization, a kind of figurative note-taking, during which abstract concepts are replaced with those that have a visual, auditory or kinesthetic embodiment in human memory. Personal experience of the authors allows us to conclude that the use of mnemotechnical methods in higher education gives students many advantages. Such methods improve the ability of students to retain a large amount of accurate information in memory, reduce the time when memorizing information, since the process of memorizing information is completely controlled, and fix certain data in long-term memory -what was once recorded in memory is firmly stored for a long time. So, mnemonics is a powerful tool that trains and improves attention and thinking. It allows you to develop creative thinking and motivates students to achieve success and interest in learning a foreign language and historical disciplines, as well as greatly facilitates learning. We are confident that the interest in mnemonics is not currently fading. Moreover, types of mnemonic memory techniques are constantly being improved based on new ideas about the mechanisms of human memory. Now phenomenal memory from the category of miracles goes into the category of ordinary, accessible to everyone memory skills that can be formed, like any other skills.Mnemonics has been used for a long time in many areas. From the point of view of psychology, it has long been studied deeply and seriously (along with such psychological concepts as memory, memorization), but in terms of pedagogy, the question of rational use of mnemonics techniques in teaching at university remains relevant. The authors of the article presented their own experience of using various mnemotechnical methods in higher education, namely: making high-quality notes, the method of linking to well-known information, receiving bright events, the Cicero method, the method of "keywords", the method of phonetic associations.
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