The relevance and importance of corporate social responsibility (CSR) have long been recognised in the business sector. Previous research has shown that CSR has a positive impact on a company’s financial performance, value, reputation, brand image, customer loyalty, and a variety of other factors. CSR has been studied from a variety of viewpoints, with the bulk of studies focusing on the meso-level dimensions of CSR. The number of studies on micro-level CSR processes has so far been limited, but has recently increased. For CSR to be effective, it is necessary to understand the correlation of the processes on both levels. The purpose of the research is to investigate CSR micro-level processes and their impact on meso-level performance, with additional attention to the hospitality industry. Research methods: analysis of scientific publications, analysis of previously conducted research and results, and other scholarly literature. The results of this study indicate that the micro-level processes of the stakeholder groups involved, mostly customers and employees, have a direct impact on internal and external CSR initiatives and their meso-level outcomes, which might be both positive and negative. The results also indicate a possible research gap, as the number of studies on micro-level CSR processes in hospitality has so far been limited, and the findings cannot be considered exhaustive or conclusive.
The purpose of this paper is to develop a deeper understanding of talent management strategies and practices in the hospitality industry context paying additional attention to soft skills gap. This study on talent management is limited and fragmented, that is why integrative literature review has been chosen as a method used to identify and analyse relevant studies, theoretical concepts in order to develop a deeper understanding and create a more comprehensive study of the strategies reviewed, and possibly to provide some solutions. Results from the literature review showed that talent management has a positive and strong association with competitive advantage, performance and talent positioning (Anwar & Nisar, 2014). New theoretical concepts and framework for talent management in the hospitality industry are beginning to develop, and it is a pathway for a hospitality company to reach its strategic goals and objectives. Competencies that have remained on the list of required skills include the soft skills of communication, customer focus, interpersonal skills and leadership (Johnson, Ghiselli, Shea, and Roberts, 2011). The performance of the company can be negatively impacted by skills gap due to unsatisfying levels of productivity and lacking quality (Bennett & McGuinness, 2009). The limitations of this study might be listed as having limited design due to a variety of constraints, that is why it can be viewed as fragmented, although this study adds to adds to the overall scope of literature on talent management, soft skills gap in the hospitality industry. Practical implications can generally help the practitioners to place emphasis on the development of soft skills and implement better talent management strategies to ensure that a positive image of the organization is consistently presented. Based on results, the future research should be conducted on the outputs and effects of these talent management concept and strategies, as well as how it can facilitate the soft skills gap closure on individual and organizational performance. Conducting an empirical research, both qualitative and quantitative, which includes observation or implementation of these practices may be useful to further build on the literature.
The hospitality industry is one of the most dynamic and competitive sectors, it has become more important to communicate marketing messages that are clear, unified and integral throughout all the communication channels to the target audiences. The paper aims to review the previously conducted research efforts on implementation of the concept of integrated marketing communications (IMC) in the hospitality industry. The aim of this research study is to collect and analyse the main concepts and conclusions of theoretical and practical research in the hospitality IMC implementation in the recent years. The methodology for paper selection was the following: 1) databases - Scopus, ScienceDirect, EBSCOHost, Emerald Insight - were examined; 2) main search criterion was “IMC hospitality implementation”, 3). additional research criteria were time of publication and peer-reviewed papers. Qualitative data analysis methods were used to assess the selected papers, while the review itself can be classified as narrative. Eight papers were selected for the analysis, showing an overview of the latest trends in research on IMC implementation in the hospitality industry. The findings indicated correlation between IMC strategy implementation and the impact on target audiences. This literature review can be used as the theoretical background for future researches.
This study, titled “Hospitality Industry During COVID-19 Crisis: Review of the Current Situation and Sustainable Post-Crisis Response”, is a review of published studies, assessing the current research efforts in the hospitality industry that was heavily impacted by the COVID-19 global pandemic, as well as possible sustainable crisis management solutions. In response to the crisis, caused by virus outbreak and followed by the travel bans, many hotels were forced to close their doors temporarily or even forever. Such a deep crisis in the hospitality industry resulted in many problems, especially social problems among the employees of the industry. The study has utilised secondary research methodology to conduct a literature review; qualitative content analysis has been applied to the selected academic pieces of literature, journal articles, published researches and thesis papers, government reports, case studies, UNWTO monthly reports. The results revealed approaches and the most popular research directions, as well as possible crisis management solutions and strategies. The findings are highlighting the challenges in tourisms and hospitality industry in the wake of ongoing pandemic; the study lists possible post-crisis sustainable strategic solutions, as well as directions for the future research efforts.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.