The article discusses the features of promoting educational services. Special attention is paid to the definition of specific characteristics of educational services and the need to take into account their specifics in the process of developing and implementing promotion programs is justified. The authors conclude that the promotion of an educational product should be preceded by a deep, detailed market research, namely, factors that have a greater impact on the effectiveness of the use of promotion tools. The article substantiates the need to take into account as one of the significant factors the psychological characteristics of end-users ' perception of the value of educational services.
Nowadays, the Internet has a serious impact on the human psyche, and this problem is only gaining momentum. During the COVID-19 pandemic, as part of a forced necessity, the whole world moved to the global information space. There are both pros and cons to such absolute digitalization. We, as psychologists, will be interested in the other side of the coin. On the basis of this, we conducted an empirical study dedicated to the study of the psychological characteristics of the personality of students with varying degrees of severity of Internet addiction. This article will present the results of a study involving 250 students from various universities in Russia. In the course of empirical research, we used the following methods: an author’s questionnaire to determine the amount and quality of time spent by respondents on the Internet; Diagnostics of the tendency to 13 types of addictions (G.V. Lozovaya); Test “Self-assessment of mental states” (G.Yu. Eysenck); Methodology “Diagnostics of typologies of psychological defense” (R. Plutchikas adapted by L.I. Wasserman, O.F. Eryshev, E.B. Klubova, etc.); Methodology for «Determining stress resistance and social adaptation» of Holmes and Rage; Kimberly Young «Internet Addiction Test». The results obtained in the course of the research can be used by practicing psychologists, psychotherapists, clinical psychologists when working with addicts and co-addicts. The presented results can be applied in the practice of the educational process as prevention of Internet addiction.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.