This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
The article is a preface for a thematic issue devoted to the study of communication in terms of strategies and tactics of speech behavior. The author sees the
reasons for the strong attention to the analysis of speech behavior in anthropocentrism, which has become the leading approach in linguistic research in recent
decades. The concept of strategy allows us to comprehend the individual speech
actions of the speaker as the implementation of a consistent cognitive plan. A
brief insight into the history of the study of communicative strategies and tactics
abroad and in Russia is presented. The main fields in communicative research
are indicated, where the concepts of strategy and tactics are used. It is noted that
most of the research is devoted to the description of strategies and tactics in specific social spheres or institutions and the means of their language manifestation.
A review of articles in the thematic issue allows you to see the variety of possible applications of the theory of strategic communication to the analysis of modern discursive practices, including bilingual ones. As one can judge by the publications of the thematic issue, the concept of communication strategy is also used
to analyze media, marketing, corporate communications and literary text. It is
concluded that the diversity of aspects and approaches in Russian and foreign
works testifies to the research potential of the concept itself and the possibilities
of its application to various areas of communication
Аннотация. В Международном Круглом столе, организованном электронным научным журналом «Вестник Московского государственного областного университета», приняли участие известные лингвисты не только России, но и ближнего и дальнего зарубежья: Л.В. Рацибурская (Нижегородский государственный университет имени Н.И. Лобачевского), О.С. Иссерс (Омский государственный университет имени Ф.М. Достоевского), И.П. Зайцева (Витебский государственный университет имени П.М. Машерова, Республика Беларусь), Й. Сипко (Прешовский университет, Словакия), М.В. Радченко (Задарский университет, Хорватия), Е.М. Маркова (Московский государственный областной университет). Учёными были подняты проблемы словотворчества, в особенности активизации окказионального словообразования, словопроизводства антропонимов и глаголов, семантических новаций, фразеологических трансформаций, характерных для масс-медийных изданий. Выявлено, что многие неологизмы, окказионализмы, трансформы тиражируются и популяризируются в средствах массовой информации, проникая, таким образом, в сознание и язык его носителей и приобретая статус «солецизмов»-узаконенных языковых вольностей и отступлений от нормы.
This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.
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