The study reveals the relevance of the problem of improving the methodological and applied support for the analysis and implementation of the state policy of strengthening the financial and economic security of the entrepreneurial sector of the national economy. The purpose of the article is to improve the methodological principles of analyzing the financial and economic security of the entrepreneurial sector of the national economy. A description of some of the existing methodological approaches to the analysis of financial and economic security at the level of a sector (branch) of the economy is provided. The author's methodology was developed and the distribution of enterprises by types of economic activity was carried out according to the level of entry into the risk critical zone according to the indicators – «share of non-operating enterprises», «share of unprofitable enterprises» and «amount of loss per unprofitable enterprise». In order to form a higher-quality informational and methodological basis of the state policy of strengthening the financial and economic security of the entrepreneurial sector of the national economy, changes to the composition and volume of statistical information have been initiated in order to enable the calculation of the following indicators: the share of overdue receivables and payables of business entities, including types of economic activity; average conditional actual indicator of liquidity of entities of the business sector; the average conditional actual indicator of the financial stability of entrepreneurship. The applied value of the research results is that the directions and means of the state policy of strengthening the financial and economic security of the entrepreneurial sector of the economy have been determined. The scientific novelty of the research results lies in the further development of the method of analyzing financial and economic security, which, in contrast to its application at the microeconomic level, is proposed and substantiated to be carried out at the meso-level management of the national economy.
У дослідженні розкрито актуальність проблематики розвитку та підвищення ефективності використання суб’єктами бізнесу цифрових комунікацій. Метою статті є удосконалення теоретико-методичних та прикладних засад формування інституційного забезпечення управління цифровими комунікаціями підприємств. Показано, що інституційне забезпечення управління цифровими комунікаціями являє собою систему внутрішніх нормативно-методичних, нормативно-правових та нормативно-розпорядчих актів, а також неформальних правил і установок, які дозволяють якісно та з достатньо високою ефективністю керувати процесами комунікації суб’єкта бізнесу з його зовнішніми і внутрішніми контрагентами. Розроблено організаційно-інституційний механізм формування системи управління цифровими комунікаціями підприємства, що включає три блоки елементів: (1) внутрішнє нормативно-інституційне забезпечення, (2) зовнішнє інституційне середовище та (3) елементи інституційного середовища споживчого ринку. Напрацьовано комплекс заходів, які слід реалізувати в системі менеджменту бізнесу з метою вдосконалення процесу управління цифровими комунікаціями.
The study revealed the relevance of the problem of improving methodological and applied support for the formation and implementation of the state policy aimed at strengthening the competitive positions of business entities as a separate important sector of the country's national economy. The purpose of the article is to improve the methodological and applied principles of strengthening the competitive positions of the entrepreneurial sector in the national economy. It was concluded that the competitiveness of the entrepreneurial sector in the state is a complex systemic and dynamic category that determines the interrelationship of structural components, factor competitive advantages of economic agents (institutional and organizational, personnel, innovation, property, goods), target orientation on the formation of economic potential, ensuring structurally balanced development based on innovation. The functions of the state policy for strengthening the competitiveness of the entrepreneurial sector in the national economy are defined. It has been proven that the strengthening of factor competitive advantages of entrepreneurship requires proper financial support, in particular, conditions of equal access to financial markets, resources and activity rights, efficiency of investment and financial and economic activities, formation of prerequisites for increasing the level of business capitalization. The scientific novelty of the research results is that the dominant characteristics of the competitiveness of entrepreneurship have been substantiated, including the systemic interrelationship of structural components and factor competitive advantages of business entities (institutional-organizational, personnel, innovation, property, goods), target orientation towards a structurally balanced development and effective use of the economic potential of business on an innovative basis. Keywords: competitiveness; competitive positions; business sector; strategy; development policy.
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