This research aimed to examine the dimensions and contents of hate speech shared on
the official Twitter accounts of clubs in the fiercely competitive derbies of world
football.
In the scope of the research, competitors with intense competition in world football
and the competitions with the highest competition rate were determined, and the
Twitter reflections of the matches played by these clubs with each other in 2019 were
examined on the official Twitter accounts of the clubs. Clubs under examination in the
Turkish Super League were Fenerbahce and Galatasaray, Manchester United and
Liverpool from England, Inter and Milan from Italy, Barcelona and Real Madrid from
Spain, Schalke 04 and Borussia Dortmund from Germany, Celtic and Rangers from Scotland, Boca Juniors from Argentina and River Plate teams' official Twitter accounts
were investigated.When total of 18249 tweets were examined the obtained results
were examined, the intensity of sharing profanity-insulting content did not differ
according to the countries, but there were differences when the people or teams in
which these posts were directly considered. While insulting and profanity messages
towards the opposing team came to the fore in the Turkish Super League, Spain La
Liga, Argentine League, Italy Serie A and Scottish Premier League, the messages of
the fans in this category in the English Premier League and the German Bundesliga
came to the fore because of the hate speech directed to their teams. In humiliating or
othering the opponent, the Turkish Super League was at the top, and the results in this
league were similar to Spanish La Liga.
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