Objective. As part of the study, the analysis of the main components of the library's communication and image policy and the determination of methods for optimizing the activities of libraries in social media are expected. Methods. To achieve the set objective and solve the specified tasks, a complex use of various research methods was carried out: analysis and synthesis; generalization; systematization; system and component analysis. Results. During the research, a theoretical generalization was made and a new solution to the problem of the library image communications formation in the modern information space was proposed, which was embodied in the theoretical justification of the conditions that ensure the effectiveness of new Internet technologies introduction in the work of library institutions. In the process of scientific research, recommendations were made for the popularization of library activities, as well as the modernization of the library image in the Internet environment. The collected and systematized material can be used to create relevant library content in social networks. Conclusions. The formation of image communications of the library in the modern information space is a complex and multi-level process associated with the organization of special studies, with the development of the program and plan of the image campaign, and activities system aimed at image elements formation in social media resources. The main direction of libraries development is the systematic implementation of modern information technologies with the aim of popularizing library services for potential readers. Timely adaptation and implementation of information and communication technologies in the activities of libraries will allow them to retain their priority in the future regarding socially significant information realization and preserve themselves as a social institution.
Problem statement. Modern social, political, economic, cultural transformations in Ukraine increase the role of information processes. This ensures the growth of information, requires the training of professional, competitive specialists who can process information. Such professionals are specialists in information, library and archival affairs. Communicative competence is an indicator of the quality of education of these professionals. Lack of communicative competence complicates professional activity, reduces the quality of activity. An important condition for the professional training of future specialists in information, library and archival affairs is the use of interactive methods (didactic games) during classes. The method of the game ensures the quality of formation of communicative competence of future specialists in information, library and archival affairs as an integral part of their professionalism. The research is relevant because the interactive didactic game can increase the motivation of students to learn, comprehensively contributes to solving the issue of improving the quality of their training, further competitiveness at the modern labor market. The methodology of this study are methods of analysis (study of documentary information — educational program, curricula, educational and methodological complexes of disciplines; questionnaires), control questions (student questionnaires), selection (research of the problem in terms of individual disciplines), systematization (questionnaires in a particular system, which allows their explanation from the standpoint of a systematic approach), comparison, which allowed to identify certain features in the results of the study. The result of this study is to clarify the importance of using the interactive method of didactic games in the training of future professionals in information, library and archives and provide teachers with practical recommendations for their implementation. The scientific novelty of the study is that for the first time the use of the method of interactive play in the lessons of professional training of future specialists in information, library and archival affairs has been studied and described. The percentage of increase in the level of communicative competence (as a component of professional competence) after the application of the method of didactic game is calculated. Specific recommendations were given to teachers on conducting these didactic games during classes, the results were summarized and brought into a single system. The practical significance of the article is that its results can be used in further research on the selected topic. At the same time, the scientific results of this study can serve as material in the process of improving the educational and professional program of the specialty.
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