The development of new media and rapid global technicalization and computerization of all spheres of human lifebusiness, education, culture, etc.make digital and media literacy proficiency an indispensable skill for everyone. In Ukraine, despite the urgent requirements of the time, media education is still fragmented and is implemented sporadically, and there is no integration of the efforts of teachers-innovators into a unified effective system of media education which is to play an indispensable role in creating civil society. Studying and analyzing experience of more advanced countries in the area of media education, means and ways of making media education really effective, not just one more subject for pro forma which school and university students do not consider interesting and useful, should become the focus of future research and discussions.
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